# Toy Brand Advisory Councils Ted Kangaroo Ensures Its Sensory Products are Backed by Expertise By Kalin Ned | Published 2026-06-17 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/advisory-council References: [prnewswire](https://www.prnewswire.com/news-releases/ted-kangaroo-launches-inaugural-advisory-council-to-advance-sensory-support-innovation-and-create-community-302754385.html)  [Ted Kangaroo](https://www.trendhunter.com/trends/sensorysupport-tools) — a brand specializing in [sensory-support tools for children](https://www.trendhunter.com/trends/sensory-construction-toys) — has established an inaugural [Advisory Council](https://www.trendhunter.com/trends/performance-advisory-board) comprising a diverse group of experts in child development, neurodiversity, and mental health. The roster includes occupational therapists, psychologists, and psychiatrists with specialized experience in ADHD, autism, and sensory integration. Ted Kangaroo's Advisory Council features nationally recognized practitioners such as Lindsey Biel and Dr. Ari Tuckman. This body will guide the company's product development, offer feedback on functionality and application, and ensure that new offerings reflect evolving research and methodologies in sensory support. Members will also contribute to educational initiatives and thought leadership, helping to position the brand as a trusted informational resource for families, educators, and clinicians. There are plans to expand the council into a broader advisory network over time. Image Credit: Ted Kangaroo ## Trend Insights (Trend Hunter) - Score: 7.5/10 - Popularity: 70% | Activity: 76% | Freshness: 80% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [New Ventures](https://www.trendhunter.com/newventures) ## Key Themes ### Key Themes Behind This Trend - **Expert-led Toy Design:** Clinical advisory councils bring evidence-based credibility to children's products, creating space for sensory tools that bridge play, therapy, and developmental support. - **Neurodiversity-centered Products:** Growing recognition of ADHD, autism, and sensory processing needs is reshaping consumer expectations around toys that accommodate different cognitive and emotional experiences. - **Educational Brand Authority:** Toy companies with practitioner-backed resources can evolve into trusted learning hubs for parents, educators, and clinicians seeking guidance beyond the product itself. ### Where This Applies - **Toy Industry:** Sensory-support brands are redefining play categories by combining child development expertise with product functionality for specialized family and classroom needs. - **Pediatric Healthcare:** Therapist- and psychologist-informed tools create new intersections between consumer goods and pediatric care, expanding how developmental support is delivered outside clinical settings. - **Education Technology:** Research-backed sensory resources offer schools and digital learning platforms new ways to support neurodiverse students through integrated behavioral and emotional regulation tools. ## Related on Trend Hunter - [Psychologist-Designed Educational Toys](https://www.trendhunter.com/trends/therapeutic-games.md) - [Science-Backed High-Energy Toy Collections](https://www.trendhunter.com/trends/mark-rober.md) - [Mental Health Plushies](https://www.trendhunter.com/trends/the-calmness-crew.md) - [Themed Snack Collectibles](https://www.trendhunter.com/trends/Treat-And-Toy.md) - [Inclusive Fashion Dolls](https://www.trendhunter.com/trends/autistic-barbie.md) - [Multi-Sensory Creative Toy Capsules](https://www.trendhunter.com/trends/creative-toys.md) - [Purpose-Driven Wellness Brands](https://www.trendhunter.com/trends/koala-ecos.md) - [Educational Sensory-Support Tools](https://www.trendhunter.com/trends/sensorysupport-tools.md) - [Encouraging Plush Companions](https://www.trendhunter.com/trends/lets-grow-summer-series.md)