# Broken Heart-Themed Crewnecks Advisory Board Crystals' Design is Abundant on Slogans and Logos By Kalin Ned | Published 2019-02-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/advisory-board-crystals1 References: [hypebeast](https://hypebeast.com/2019/2/advisory-board-crystals-valentines-day-crewneck) & [advisoryboardcrystals](https://www.advisoryboardcrystals.com/valentines-day/broken-heart-crewneck-sweatshirt) [Advisory Board Crystals](https://www.trendhunter.com/trends/hydro-moc) is a raving brand in the context of the streetwear community. Its recent launch is yet another affirmation of its style-forward aesthetics as it spotlights a [baggy crewneck](https://www.trendhunter.com/trends/boys-lie-x-popup-bagels) that is created through "the imprint's signature crystal-infused dye process. The main features of the garment's design include a recurring use of glitter, subtle contrast-establishing neon greens and a number of shoutouts to the label's logo 'Abc.' Advisory Board Crystals released this chic and comfortable sweater for Valentine's Day. However, its theme — which subtly communicates the aches of a broken heart, is probably more suited for Singles Awareness Day which falls on February 15th. The crewneck became available at 8 a.m. PST today and is offered at Advisory Board Crystals' e-commerce shop, as well as a few retailers, including Union Los Angeles, Union Tokyo, and Patron of the New, New York. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 70% | Activity: 40% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Romance](https://www.trendhunter.com/romance) ## Key Themes ### Why This Trend Is Growing - **Crystal-infused Dye Process:** There is an opportunity for disruption in the fashion industry by incorporating crystal-infused dye processes into garment designs, creating unique and eye-catching pieces. - **Glitter Fashion:** The trend of using glitter in fashion can be harnessed by clothing brands to create standout and attention-grabbing designs that appeal to a wide range of consumers. - **Emotional Theme Apparel:** Clothing brands can tap into the emotional theme trend, such as broken heart motifs, to create garments that resonate with consumers and provide a sense of relatability and self-expression. ### Industries Being Reshaped - **Fashion:** The fashion industry can leverage the popularity of crystal-infused dye processes, glitter fashion, and emotional theme apparel to create disruptive and innovative designs that appeal to customers seeking unique and meaningful clothing. - **Streetwear:** Streetwear brands have the opportunity to incorporate crystal-infused dye processes, glitter fashion, and emotional theme apparel into their collections, creating edgy and trendsetting garments that cater to their target audience. - **E-commerce:** E-commerce platforms can capitalize on the demand for crystal-infused dye process clothing, glitter fashion, and emotional theme apparel by offering a wide range of options to customers, providing a convenient and accessible shopping experience. ## Related on Trend Hunter - [Bold Valentine’s Streetwear](https://www.trendhunter.com/trends/valentines-day-capsule-collection.md) - [Heart-Shaped Decorative Pieces](https://www.trendhunter.com/trends/heartbreak-crystal.md) - [Cheeky Jewelry Valentine's Day Ads](https://www.trendhunter.com/trends/prya.md) - [Playful Accessory Drops](https://www.trendhunter.com/trends/valentine-collection.md) - [Valentine’s Day Loungewear](https://www.trendhunter.com/trends/boys-lie-x-popup-bagels.md) - [Valentine's-Ready Spring Capsules](https://www.trendhunter.com/trends/uniqlo-5.md) - [Conversation Candy Jewelry](https://www.trendhunter.com/trends/zales-x-sweethearts.md) - [Graphic Collaborative Streetwear](https://www.trendhunter.com/trends/born-online.md) - [Dating Culture-Inspired Apparel](https://www.trendhunter.com/trends/grailz.md)