# Visual Punnery Ads Podiatric Promotions That Put Their Best Foot Forward By Katie Cordrey | Published 2010-01-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/advertising-with-visual-punnery References: [ibelieveinadv](http://www.ibelieveinadv.com/2009/12/sabai-foot-spa-cold-feet-two-left-feet/) & [adpunch.org](http://www.adpunch.org/entry/this-campaign-flirts-with-english-idioms/) Now that the [McCann Erickson Advertising Agency](https://www.trendhunter.com/trends/shreddie-for-anything) has launched its latest series of foot-related ads, podiatrists won’t be able to use lame excuses for new drop in patients. The generic [foot ads](https://www.trendhunter.com/trends/crocs-wonderfully-unordinary) use visual depictions of common idiomatic expressions: A foot in the mouth, having cold feet, and two left feet are all shown. The [eye-catching ads](https://www.trendhunter.com/trends/nobody-reads-ads) won’t be tripped up by unrelated copy. They leave a lot of white space so the messages can be customized to fit the end user's needs. CREDITS: Advertising Agency: McCann Erickson, Mumbai, India Executive Creative Director: Ryan Menezes Art Director: Vinit Sanghvi Copywriter: Lolita D’souza Illustrator: Mark Gmehling ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 47% | Activity: 49% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Visual Advertising:** Using visually engaging ads that incorporate idiomatic expressions to capture the attention of viewers. - **Customizable Messaging:** Leaving white space in ads for customizable messages tailored to the needs of the target audience. - **Podiatric Promotions:** Creating foot-related ads specifically designed to attract new patients to podiatrists. ### Who This Affects Most - **Advertising:** Opportunity for advertising agencies to explore visually creative ways to communicate messages. - **Printing and Packaging:** Printing services may be needed to produce customizable ads with white space for messaging. - **Healthcare:** Podiatrists and healthcare professionals can leverage foot-related ads to promote their services and attract new patients. ## Related on Trend Hunter - [Comfort-Focused Footwear Ads](https://www.trendhunter.com/trends/aldo-spring-2024-campaign.md) - [Pint-Imprinting Snow Boots](https://www.trendhunter.com/trends/guinness-foot-pints.md) - [Drug-Themed April Fool's Gags](https://www.trendhunter.com/trends/innocean-berlin.md) - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md) - [Stylistic Footwear Campaigns](https://www.trendhunter.com/trends/make-your-way-campaign.md) - [Hard-To-Read Health Campaigns](https://www.trendhunter.com/trends/specsavers-campaign.md) - [Lazy Cereal Campaigns](https://www.trendhunter.com/trends/surreal-cereal.md) - [Witty Advertising Campaigns](https://www.trendhunter.com/trends/self-referential-marketing.md) - [Hyper-Local Gym Ads](https://www.trendhunter.com/trends/made-for-london-life.md)