# Advertising with Explosives Billboard Self-Destructs for Deadline Couriers By lourdes sanchez bayas | Published 2008-06-20 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/advertising-with-explosives-billboard-self-destructs-for-deadline-couriers References: [commercial-archive](http://commercial-archive.com/node/144186) Last year, a courier service from New Zealand called *Deadline Express Couriers* decided to demonstrate the timeliness of their deliveries with a bang. For that purpose, a [promotional campaign](https://www.trendhunter.com/trends/outdoor-advertising-campaign) was devised involving a billboard that was placed in the middle of the city. This billboard was fitted with a digital countdown clock rigged to self-destruct at zero hour. The dramatic explosion, which was witnessed live by thousands of people, was also captured via a live streaming webcam of the countdown linked to Deadline's homepage. They estimate that a total of 1 million people saw the explosion. The campaign was put together by ad agency [Colenso BBDO](https://www.trendhunter.com/trends/skinny-mobile) Auckland New Zealand ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 37% | Activity: 87% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What's Driving This Trend - **Digital Billboards:** The trend of creating interactive digital billboards with unique features, such as self-destruction, for advertising campaigns. - **Live Streaming Marketing:** The trend of using live streaming technology to showcase events and create a buzz for campaigns. - **Alternative Marketing Campaigns:** The trend of implementing unique and unconventional marketing campaigns to grab attention and increase brand awareness. ### Who This Affects Most - **Advertising:** Advertising agencies have the opportunity to invest in unique digital advertising features, such as digital billboards, to provide clients with new and unconventional ways to promote their brand. - **Courier Services:** Courier companies can capitalize on the live streaming trend to showcase the timeliness of their deliveries and create a buzz for their brand through live events and campaigns. - **Live Streaming Platforms:** Live streaming platforms have the opportunity to guide marketing agencies and businesses in implementing real-time events and interactive campaigns that utilize their services to engage audiences. ## Related on Trend Hunter - [Timely Delivery-Centric Billboards](https://www.trendhunter.com/trends/pizza-pizza-4.md) - [Playful Creative Design Billboards](https://www.trendhunter.com/trends/3d-billboards.md) - [Chocolate Chip Cookie-Inspired Billboards](https://www.trendhunter.com/trends/tates-bake-shops.md) - [Deserted Island Billboards](https://www.trendhunter.com/trends/silk-spice1.md) - [Calmly Dimmed Billboard Campaigns](https://www.trendhunter.com/trends/decaf-billboard.md) - [World-Class Billboard Ads](https://www.trendhunter.com/trends/corona-sun-activated-billboard.md) - [Interactive Sandwich Billboards](https://www.trendhunter.com/trends/sandwich-billboard.md) - [Interactive E-Waste Billboards](https://www.trendhunter.com/trends/cash-for-trash.md) - [Mixed-Reality Cola Billboards](https://www.trendhunter.com/trends/3d-coca-cola-billboard.md)