# Shockvertising with Bite Stella Espresso Coffee By lourdes sanchez bayas | Published 2008-03-12 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/advertising-to-shock-stella-espresso-coffee-with-bite References: [eternallycool.net](http://eternallycool.net/?p=1191) This is an ad from [Stella Espresso](https://www.trendhunter.com/trends/stella-artois-ads) Coffee which seeks to express to coffee drinkers in Italy just how strong their coffee is and how much "bite" it really has. The scorpion, which is made out of coffee beans, is crawling up the woman's nose and lingering around her mouth to graphically represent that "bite". I am not a coffee drinker but that's way too much bite for me! **Implications** - For those of you who don't suffer from a weak stomach or legitimate fear of bugs, this shockvertising can actually be seen as super effective. Using dramatic imagery like this for the Stella Espresso Coffee print ads gets people thinking outside the box about their favourite java! ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 94% | Activity: 90% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### Key Themes Behind This Trend - **Shockvertising:** Shockvertising campaigns using dramatic imagery can be super effective in getting people to think outside the box about a product or brand. ### Where This Applies - **Coffee Industry:** The coffee industry can explore shockvertising techniques to create impactful campaigns that highlight the strength and unique qualities of their coffee products. ## Related on Trend Hunter - [Exhilarating Cocktail Perfumes](https://www.trendhunter.com/trends/shocking-bull.md) - [Haunting Cold Brew Coffees](https://www.trendhunter.com/trends/grim-reaper-coffee-company.md) - [Shark Attack-Themed Drinks](https://www.trendhunter.com/trends/shark-bite-creme-freeze.md) - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md) - [Energizing Espresso Bars](https://www.trendhunter.com/trends/espresso-bites.md) - [Canned Nitro-Infused Cold Coffees](https://www.trendhunter.com/trends/nitroinfused-cold-coffee.md) - [Strong Seasonal Coffees](https://www.trendhunter.com/trends/gingerdead.md) - [Authenticity-Focused Coffee Campaigns](https://www.trendhunter.com/trends/for-the-love-of-real.md) - [Lookalike Martini Ads](https://www.trendhunter.com/trends/feliz-st-patricks-day.md)