# Social Automotive Flipbooks This Acura Campaign is an Artistic Approach to Advertising on Twitter By Laura McQuarrie | Published 2014-01-23 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/advertising-on-twitter References: [wearesocialmedia.gr](http://wearesocialmedia.gr/when-twitter-becomes-a-flipbook-with-acura/) & [twitter](https://twitter.com/Acura_Insider/media) This [Acura](https://www.trendhunter.com/trends/adx-suv) campaign takes a unique approach to advertising on [Twitter](https://www.trendhunter.com/trends/twitter-3d-gadget). Recently, Twitter made images a prominent part of its news feed and this is one great example of how this can be used creatively for marketing. The photo and video media gallery of the ‘Acura_insider’ Twitter account has over 150 hand-drawn illustrations of the Acura [NSX](https://www.trendhunter.com/trends/acura-performance-ev-concept) prototype, which were added on January 16th. When a user either scrolls up or down on the page, a gorgeous flipbook-like animation is revealed. The reveal of the NSX prototype is tied in with the series ‘Comedians in Cars Getting Coffee’ and Twitter users who responded to this Acura campaign were treated to a free coffee though the 'Tweetacoffee' Twitter account. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 44% | Activity: 92% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Artistic Advertising on Social Media:** Disruptive innovation opportunity: Explore new ways to creatively incorporate images and animations into social media advertising campaigns. - **Interactive Flipbook-like Animations:** Disruptive innovation opportunity: Develop interactive features that engage users through flipbook-style animations that respond to user interactions. - **Social Media Integration with Real-world Experiences:** Disruptive innovation opportunity: Utilize social media campaigns to enhance real-world experiences, such as tying promotions to popular TV shows or offering exclusive rewards to engaged users. ### Industries Being Reshaped - **Automotive Marketing:** Disruptive innovation opportunity: Incorporate visual storytelling techniques, like flipbook animations, to create engaging automotive marketing campaigns. - **Social Media Advertising:** Disruptive innovation opportunity: Combine creative visuals and interactive elements to captivate audience attention in social media advertising efforts. - **Online Promotions and Rewards:** Disruptive innovation opportunity: Create unique social media promotions that offer real-world rewards, bridging the gap between online and offline experiences. ## Related on Trend Hunter - [Creative Auto Campaigns](https://www.trendhunter.com/trends/electric-capri.md) - [Cheeky Electric Vehicles Ads](https://www.trendhunter.com/trends/koda-hijacks-competitors.md) - [Auto-Focused AI Marketing Tools](https://www.trendhunter.com/trends/dealer-creative-ai.md) - [Dynamic Auto Marketing Campaigns](https://www.trendhunter.com/trends/auto-marketing-campaign.md) - [Social-First Car Campaigns](https://www.trendhunter.com/trends/reddit-car-share.md) - [AI-Lead Car Ads](https://www.trendhunter.com/trends/Be-Surreal-Be-Ford.md) - [Humorous Automotive Campaigns](https://www.trendhunter.com/trends/where-have-you-been.md) - [Art Event Auto Partnerships](https://www.trendhunter.com/trends/adx-suv.md) - [Hands-Free Driving Campaigns](https://www.trendhunter.com/trends/passenger-princess.md)