# Advertising on Spare Tires Yuzu Sushi Guerrilla Ad By Bianca | Published 2008-06-27 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/advertising-on-spare-tires-yuzu-sushi-guerrilla-ad References: [sushiordeath](http://www.sushiordeath.com/raw/sushi-to-go/2008/) Creative agency Lg2 from Canada came up with this exceptional [guerrilla ad](https://www.trendhunter.com/trends/outdoor-advertising-campaign) for take-out and dine-in restaurant, Yuzu Sushi. The ads were stuck onto the pack of a [Jeep](https://www.trendhunter.com/trends/made-for-what-youre-made-of) delivery trucks for the Quebec-based sushi joint. The Jeepvertisements have since attracted the attention of ad-lovers all over the world thanks to blog posting and photo features on Flickr. **Implications** - Every vacant space can be turned into an advertising opportunity if a company has the will to make the most of it. Ideas like this don't settle for the traditional vectors of a marketing message, and as such, get people talking. By cultivating surprise and delight, advertisements can exponentially improve their impact. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 40% | Activity: 45% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### Why This Trend Is Growing - **Alternative Advertising Strategies:** Finding inventive ways to utilize unconventional spaces for advertisements can generate buzz and captivate audiences. - **Guerrilla Marketing:** Creating unique and unexpected marketing campaigns that catch people's attention and generate word-of-mouth exposure. - **Creative Branding Techniques:** Incorporating innovative and eye-catching branding methods to effectively communicate a company's message and stand out from competitors. ### Industries Being Reshaped - **Advertising:** Exploring new avenues and approaches in advertising to reach target audiences in non-traditional ways. - **Restaurant and Food Services:** Implementing unconventional marketing strategies, like branded vehicle advertisements, in the food industry to attract attention and increase customer engagement. - **Creative and Design Agencies:** Offering unique and out-of-the-box advertising solutions for businesses looking to make a memorable impact and differentiate themselves from competitors. ## Related on Trend Hunter - [Deserted Island Billboards](https://www.trendhunter.com/trends/silk-spice1.md) - [Adventure-Inspired Auto Ads](https://www.trendhunter.com/trends/made-for-what-youre-made-of.md) - [Game Show-Style Billboards](https://www.trendhunter.com/trends/outdoor-advertisement.md) - [Provocative Guerrilla Campaigns](https://www.trendhunter.com/trends/mwcurated.md) - [Timely Delivery-Centric Billboards](https://www.trendhunter.com/trends/pizza-pizza-4.md) - [Food Truck Billboards](https://www.trendhunter.com/trends/food-truck-billboard.md) - [Reality-Bending Car Ads](https://www.trendhunter.com/trends/cargurus-latest-ad.md) - [Marketer-Targeted Cereal Ads](https://www.trendhunter.com/trends/out-of-home-campaign.md) - [Online Car Retailer Campaigns](https://www.trendhunter.com/trends/deflate-the-dealership.md)