# Refurbished Factory Advertising Offices Studio Joanna Laajisto Creates a Space for Bob the Robot By Kalin Ned | Published 2018-11-05 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/advertising-office References: [dezeen](https://www.dezeen.com/2018/11/04/studio-joanna-laajisto-bob-robot-helsinki-office/) & [joannalaajisto](http://joannalaajisto.com/) Studio Joanna Laajisto was tasked with converting an old bread factory into an advertising office for Finnish agency Bob the Robot. The result is a homey, industrial-inspired workplace that features plenty of room for collaborative activity, as well as some spaces that are specifically geared toward privacy. Studio Joanna Laajisto is subscribing to a recently established movement in the design industry where agencies affiliated with the profession are moving toward [open and collaborative environments](https://www.trendhunter.com/trends/salt-hq). It is often the case that these firms opt in for a space that has been [previously utilized as a factory](https://www.trendhunter.com/trends/mladinska-knjiga-printing-house). The rustic and industrial component definitely add value to the advertising office. The six-meter-high ceilings, for example, surely adds a spatial component. The open-plan layout, on the other hand, makes it easier for Studio Joanna Laajisto to divide the workplace into dedicated working areas. Photo Credits: [Mikko Ryhänen](http://www.mikkoryhanen.com/) ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 40% | Activity: 5% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What's Driving This Trend - **Open and Collaborative Workspaces:** The design industry is moving towards open and collaborative environments, creating opportunities for companies to create innovative workspaces that foster creativity and collaboration. - **Refurbished Factory Spaces:** Converting old factory spaces into modern workplaces offers a unique aesthetic and spatial advantage for companies seeking unconventional and visually striking office designs. - **Dedicated Working Areas in Open-plan Layouts:** Creating dedicated working areas within open-plan layouts allows for a balance between collaborative spaces and individual privacy, providing an opportunity for companies to optimize productivity and employee satisfaction. ### Who This Affects Most - **Design and Architecture:** The design and architecture industry can take advantage of the trend towards open and collaborative workspaces to create innovative office designs that enhance creativity, teamwork, and employee well-being. - **Real Estate and Property Development:** Real estate and property development companies can explore the opportunity of converting old factory spaces into refurbished offices, catering to the demand for unique and visually appealing work environments. - **Office Furniture and Supplies:** The office furniture and supplies industry can offer specialized solutions for creating dedicated working areas within open-plan layouts, providing companies with the necessary tools and equipment to optimize their office spaces. ## Related on Trend Hunter - [Studio-Workshop Offices](https://www.trendhunter.com/trends/banda-agency-kyiv.md) - [Creative Floor Conversions](https://www.trendhunter.com/trends/banda-agency.md) - [Music Industry Creative Offices](https://www.trendhunter.com/trends/22re.md) - [Whimsical Bright Creative Workspaces](https://www.trendhunter.com/trends/publicis-group.md) - [Bright Soda-Brand Office Spaces](https://www.trendhunter.com/trends/cocacola-hbc-headquarters.md) - [Artist Apartment Conversions](https://www.trendhunter.com/trends/alan-prekop-studio.md) - [Bright Creative Office Hubs](https://www.trendhunter.com/trends/sauvage-tv.md) - [Bespoke Furnished Industrial Offices](https://www.trendhunter.com/trends/mother-london-office.md) - [Farm-Inspired Office Spaces](https://www.trendhunter.com/trends/black-barn-1.md)