# Advertiser Tactic Guides WebpageFX's Advertising Infographic Explores How We Come to Buy THings By Alyson Wyers | Published 2015-08-06 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/advertising-infographic References: [designtaxi](http://designtaxi.com/news/378384/Infographic-How-Advertising-Makes-Us-Spend-Dollars/) & [webpagefx](http://www.webpagefx.com/blog/marketing/how-advertising-makes-us-buy-infographic/) This advertising infographic breaks down how ads actually work. From WebpageFX, 'How Advertising Makes Us Buy' explores how stores and advertisers are focused on the singular goal of selling us things. According to the advertising infographic, advertisers try to make poor people feel rich using four tactics: [emotional responses](https://www.trendhunter.com/trends/angry-orchards-latest-campaign), [targeted insecurities](https://www.trendhunter.com/trends/valuesbased-audiences), instincts and planning. The chart breaks down each of these approaches and also encourages consumers to read between the lines and know when they are being sold to. Tapping into emotional response is about getting people to make decisions unconsciously and without using logic. Targeting insecurities can happen through photoshop, loss aversion or fear. Instinct is about shiny things and instant gratification. Planning depends on the industry and the product they are selling. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 78% | Activity: 79% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### Key Themes Behind This Trend - **Emotional Response Messaging:** Advertisers are making efforts to tap into the unconscious minds of potential customers, creating opportunities for the development of messaging strategies that elicit emotional responses. - **Insecurities Targeting:** Targeted messaging is causing an increase in the insecurities of potential customers, creating opportunities for the development of products and services that address these insecurities. - **Instant Gratification:** Advertisers are using instant gratification tactics to drive sales, creating opportunities for the development of products and services that provide instant satisfaction. ### Where This Applies - **Marketing:** Marketing professionals can use these tactics to become more effective at reaching their target audience and driving sales. - **Psychology:** Psychologists can study these tactics to better understand the effects of advertising on consumer behavior and mental health. - **Retail:** Retail businesses can use these tactics to optimize their merchandising strategies and increase sales. ## Related on Trend Hunter - [Ad Inspiration Archives](https://www.trendhunter.com/trends/nobody-reads-ads.md) - [Marketer-Targeted Cereal Ads](https://www.trendhunter.com/trends/out-of-home-campaign.md) - [Burger Ad Campaigns](https://www.trendhunter.com/trends/burger-kings-new-campaign.md) - [Provocative Guerrilla Campaigns](https://www.trendhunter.com/trends/mwcurated.md) - [Retail Advertising Campaigns](https://www.trendhunter.com/trends/ikea-hides-price.md) - [Feel-Good Craving Campaigns](https://www.trendhunter.com/trends/cravings-im-crushin-it.md) - [Subtle Marketing Pop-Ups](https://www.trendhunter.com/trends/fomo-nudge.md) - [Smart Shopping Cart Ads](https://www.trendhunter.com/trends/caper-carts.md) - [Creative Text-to-Infographic Tools](https://www.trendhunter.com/trends/infographic-tools.md)