# Advertising in Scale Hot Wheels Mini Models By Elsa Blaine | Published 2008-06-19 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/advertising-in-scale-hot-wheels-mini-models References: [advertolog](http://www.advertolog.com/paedia/prints/2008/06/08/202031/) The new Hot Wheels print ad campaign depicts 'finger paintings' of tiny people posing along side of the latest Hot Wheels toy cars. In the first image there is a buxom model lounging on a red [Ferrari](https://www.trendhunter.com/trends/2025-f1-grid), next a Hip Hop dude is leaning against his pimped out white ride and lastly a blue-suited blonde race driver beside his Pilot F1 race car. The toy cars look so real that with the 'finger models' you would think they were life-size. [Mattel](https://www.trendhunter.com/trends/braille-car) Mexico hired ad agency [Ogilvy](https://www.trendhunter.com/trends/audi-handbook-novels) & Mather Mexico to create these award winning ads - they have won a Cannes Lions 2008 Outdoor Bronze Award. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 79% | Activity: 56% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Key Themes Behind This Trend - **Miniature Marketing:** The increasing popularity of miniature models in advertising campaigns opens up opportunities for creative agencies to design campaigns based around small-scale products. - **Realistic Representations:** The use of realistic depictions of toy cars in advertising campaigns provides opportunities for companies to create visually striking ads that blur the line between fantasy and reality. - **Interactive Imagery:** The incorporation of unique and interactive elements into advertising imagery gives advertisers an opportunity to capture the attention of consumers in new and engaging ways. ### Where This Applies - **Toy Manufacturing:** The use of visually compelling advertising campaigns can help toy manufacturers increase the appeal of their products and better compete in an increasingly crowded market. - **Advertising/marketing:** The innovations seen in this campaign open up new avenues for advertising and marketing firms to develop creative campaigns that capture the attention of consumers. - **Automotive:** The success of this campaign highlights the potential for automotive companies to use unique marketing strategies to generate excitement and interest in their products. ## Related on Trend Hunter - [Cheeky Electric Vehicles Ads](https://www.trendhunter.com/trends/koda-hijacks-competitors.md) - [Miniature Art Cars](https://www.trendhunter.com/trends/hot-wheels-and-daniel-arsham.md) - [Miniature Collectible Campaigns](https://www.trendhunter.com/trends/worlds-smallest.md) - [Bold Racing Die-Casts](https://www.trendhunter.com/trends/2025-f1-grid.md) - [Fashion Collaborative Toy Cars](https://www.trendhunter.com/trends/mschfs-hot-wheels.md) - [Graffiti Racer Models](https://www.trendhunter.com/trends/3000gt-vr4.md) - [Toy Car-Inspired Fashion Capsules](https://www.trendhunter.com/trends/hot-wheels-and-maje.md) - [QSR Menu Billboard Campaigns](https://www.trendhunter.com/trends/real-size-campaign.md) - [Reality-Bending Car Ads](https://www.trendhunter.com/trends/cargurus-latest-ad.md)