# Creative Agencies for Good Advertising for Humanity Offers Marketing for Nonprofits By Bianca | Published 2011-12-15 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/advertising-for-humanity References: [advertisingforhumanity](http://www.advertisingforhumanity.com) Advertising for Humanity, a creative agency whose clients are all social-benefit organizations, was started by social entrepreneur Dan Pallotta, author of *Uncharitable: How Restraints on Nonprofits Undermine Their Potential*. Among the takeaways from Pallotta's book is that forcing nonprofits to work with a low overhead prohibits them from obtaining the exposure needed to make large-scale social impact. If we could apply business principles like advertising to the nonprofit world, however, they too could create market demand. Instead of just questioning the system, Pallotta devised a solution with Advertising for Humanity. The agency offers top grade creative services to nonprofits including business strategy consulting, branding, digital and print tools, CSR, event design, media planning, and board and donor transformation. “We help humanitarian organizations succeed by transforming their brands. We help consumer brands succeed by transforming their social initiatives," Advertising for Humanity says on their site. "We marry marketing and meaning.” In less than 10 years, Pallotta's event marketing model -- "the long-distance, multi-day pilgrimage model" -- has been able to raise $582 million, and raise over $1 billion by inspiring others to start their own movements. The marketing practices delivered by "Humanity's ad agency" have already benefitted organizations like the [National Breast Cancer Coalition](https://www.trendhunter.com/trends/philanthropic-partnership), Kourage Athletics, Gulf Coast Foundation of Community, Helmsley Charitable Trust/Glu, Breast Cancer 3-Days, AIDSRides USA, Kidney Foundation of Alberta and the [Michael J Fox Foundation](https://www.trendhunter.com/trends/give-freely) for Parkinson's Research. "For decades the nonprofit sector has not been taking market share away from the for-profit sector," Pallotta says in an [video about Advertising for Humanity](http://www.advertisingforhumanity.com/about-us/cause). He points out that if our aim is to solve major world issues, we will need more donations, and to get those, we'll need to create a demand through powerful marketing. "This is our business, yes," he says. "But Advertising for Humanity is always our cause. On behalf of it and in search, we are Advertising for Humanity." **Contact Information** Advertising for Humanity [website](http://www.advertisingforhumanity.com/) Advertising for Humanity on [Twitter](https://twitter.com/#!/adhumanity) Advertising for Humanity on [Facebook](http://www.facebook.com/pages/Advertising-for-Humanity/100371216718361) Dan Pallotta's Harvard Business Review [blog](http://blogs.hbr.org/pallotta/) ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 72% | Activity: 86% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### What's Driving This Trend - **Advertising for Non-profits:** Marketing for non-profits can benefit from applying successful business principles. - **Humanitarian-centric Marketing:** Marketing strategies geared toward humanitarian causes could help generate interest in supporting social benefit organizations. - **Event Marketing Model:** The long-distance, multi-day pilgrimage model can be successful in raising funds for social benefit organizations. ### Who This Affects Most - **Marketing:** Marketing agencies aiming to target non-profits could benefit from working with humanitarian-themed campaigns. - **Non-profit:** Adopting successful marketing strategies can benefit organizations looking to spread their message and increase donations. - **Fundraising:** Organizations looking to increase donations may benefit from adopting an event marketing model geared towards social benefit causes. ## Related on Trend Hunter - [Purpose-Driven Brand Storytelling Platforms](https://www.trendhunter.com/trends/purposedriven-brand-storytelling.md) - [Charity Organization Rebrands](https://www.trendhunter.com/trends/humane-world-for-animals.md) - [Purpose-Driven Brand Contests](https://www.trendhunter.com/trends/publicity-for-good1.md) - [Disaster Relief-Supporting Pr Initiatives](https://www.trendhunter.com/trends/publicity-for-good.md) - [Human-Centric Marketing Agencies](https://www.trendhunter.com/trends/literal-humans.md) - [Human-First Marketing Agencies](https://www.trendhunter.com/trends/alev-digital.md) - [Love-Centric Public Service Announcements](https://www.trendhunter.com/trends/love-has-no-labels1.md) - [Consumer Values-Based Audiences](https://www.trendhunter.com/trends/valuesbased-audiences.md) - [Social Good Brand Practices](https://www.trendhunter.com/trends/dignity-coconuts.md)