# Mobile Ad Services Apple Expanded Its Advertising Business with New Ads in the App Store By Daniel Johnson | Published 2021-05-05 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/advertising-business References: [techcrunch](https://techcrunch.com/2021/05/05/apple-expands-its-ad-business-with-a-new-app-store-ad-slot/) & [searchads.apple](https://searchads.apple.com/help/advanced/0071-book-search-tab-campaigns/) [Apple](https://www.trendhunter.com/trends/apple-and-mls) is expanding the reach of its advertising business by creating opportunities for companies to place ads within the App Store. The new ads will be visible even before a user completes a search and are named Search tab campaigns. The ads will let companies create awareness among users by placing an ad in a key location on the platform. Apple's new addition to the advertising business will bring in a new revenue stream for the tech giant. Apple has priced the ads on [cost-per-thousand impressions](https://www.trendhunter.com/trends/connected-television-advertising), and the cost is determined by a calculation of what the next closest bidder is willing to pay. Apple also indicated that an impression is counted when more than half the ad is visible to a user for at least one second. Image Credit: Apple ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 5% | Activity: 10% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Key Themes Behind This Trend - **In-app Advertising:** As more companies move towards in-app advertising, there is the opportunity for developers to create more innovative ways to integrate ads into apps. - **Cost-per-thousand Impressions:** By pricing ads on cost-per-thousand impressions, there is the opportunity for companies to create more targeted and effective advertising campaigns. - **Non-google Ad Placement:** With Apple’s introduction of non-Google ad placement, there is the opportunity for other ad networks to compete with Google’s ad services and potentially disrupt the market. ### Where This Applies - **Mobile Advertising:** As mobile advertising continues to grow, there is the opportunity for companies to develop new and innovative ways to reach consumers on mobile devices. - **App Development:** With the new in-app advertising opportunities, there is the opportunity for app developers to focus on creating apps that are more ad-friendly and better for advertising integration. - **Tech Advertising:** With Apple’s expansion into advertising, there is the opportunity for tech companies to make advertising a core part of their business model and potentially compete with traditional advertising agencies. ## Related on Trend Hunter - [New Streaming Service Formats](https://www.trendhunter.com/trends/streaming-services1.md) - [Tech Sports Advertising Networks](https://www.trendhunter.com/trends/apple-and-mls.md) - [Grocery Delivery Digital Storefronts](https://www.trendhunter.com/trends/instacart2.md) - [Mobile Ad-Supported Checkouts](https://www.trendhunter.com/trends/sams-club-3.md) - [In-Game Billboard Advertising](https://www.trendhunter.com/trends/gameloft-for-brands.md) - [Auction-Inspired Technology Commercials](https://www.trendhunter.com/trends/apple-data-auction-commercial.md) - [In-Game Advertising Services](https://www.trendhunter.com/trends/stackadapt.md) - [Widened Mobile Appstore Services](https://www.trendhunter.com/trends/unlisted-apps.md) - [Tech-Powered Business Solutions](https://www.trendhunter.com/trends/apple-business-connect.md)