# Blockchain-Backed Advertising Lucidity's Advertising Blockchain Offers Transparency and Trust By Justin Lam | Published 2018-04-11 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/advertising-blockchain References: [martechadvisor](https://www.martechadvisor.com/news/blockchain/lucidity-launches-digital-advertising-blockchain-protocol/) & [techcrunch](https://techcrunch.com/2018/04/10/lucidity/) In an attempt to solve the broken systems of online advertising, Lucidity has launched a digital advertising blockchain protocol designed to deliver transparency and trust. At a time when digital advertising is marred by data discrepancies, billing inefficiencies and countless instances of fraud, Lucidity is implementing its new protocol as a means to verify marketers to ensure accuracy and safety. Lucidity's current digital advertising blockchain protocol runs on the Ethereum blockchain and leverages [smart contracts](https://www.trendhunter.com/trends/own-your-business-ltd) to track ad data across a vast ecosystem. Lucidity has utilized this system to create specified products for certain issues, but the focus on transparency is universal throughout Lucidity's products. The use of the [blockchain for honesty in marketing](https://www.trendhunter.com/trends/blockey-labs) allows Lucidity to track and offer up marketing data in a secure and efficient way. The implementation of Lucidity's digital advertising blockchain protocol has already noted some impressive upgrades to marketers as it provides a unified set of data, free of discrepancies and can accurately gauge the effectiveness of ads, all without any major technical overhauls or destructive integrations. Image Credit: Lucidity ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 27% | Activity: 63% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) ## Key Themes ### What's Driving This Trend - **Blockchain-backed Advertising:** Blockchain technology is being utilized to bring transparency and trust to the world of digital advertising. - **Transparency in Marketing:** The adoption of blockchain protocols in advertising allows for accurate tracking and sharing of marketing data. - **Efficiency in Ad Performance Analysis:** Digital advertising blockchain protocols offer a unified set of data, removing discrepancies and enabling accurate assessment of ad effectiveness. ### Who This Affects Most - **Digital Advertising:** The digital advertising industry can benefit from blockchain-backed systems that provide transparency and trust to address data discrepancies, billing inefficiencies, and fraud. - **Marketing Technology:** The adoption of blockchain protocols in marketing technology offers opportunities for enhanced transparency and efficiency in data tracking and analysis. - **Blockchain Technology:** The use of blockchain technology in advertising can revolutionize the industry by providing secure and efficient ways to track and share marketing data. ## Related on Trend Hunter - [Efficiency-Driven Digital Ad Solutions](https://www.trendhunter.com/trends/digital-ad-solution.md) - [Youth Metaverse Advertising Initiatives](https://www.trendhunter.com/trends/roblox-pubmatic.md) - [Direct Ad Collaboration](https://www.trendhunter.com/trends/ad-slots.md) - [Metaverse Advertising Services](https://www.trendhunter.com/trends/nft-plazas.md) - [Advanced Blockchain Visibility Engines](https://www.trendhunter.com/trends/blockchain-visibility-engine.md) - [Crypto-Friendly Verified Advertisers Features](https://www.trendhunter.com/trends/verified-advertisers.md) - [Blockchain Goal Platforms](https://www.trendhunter.com/trends/sureyoudoio.md) - [In-Game Advertising Platforms](https://www.trendhunter.com/trends/integral-ad-science.md) - [Decentralized Ad Platforms](https://www.trendhunter.com/trends/city-17.md)