# Unmissable Targeted Ads Ogilvy & Mather Can't Avoid Intridea's Advertising Billboard By Laura McQuarrie | Published 2014-08-30 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/advertising-billboard References: [adweek](http://www.adweek.com/adfreak/how-do-you-advertise-ad-agency-put-billboard-right-across-street-159734) & [oglethis.co](http://oglethis.co/) Knowing that it wanted to begin a working relationship with Oglivy & Mather, Intridea had to do something big in order to catch the eyes of the ad agency—the solution was to put up a big advertising billboard that they couldn't ignore. The big red billboard was placed right across from the ad agency's headquarters in New York, with bold text that read: "Ogle this, Oglivy." The billboard also featured a web link, which features funny gifs, emoticons and a no-nonsense message that simply stated: "Made you look. Now hire us." Although this was the first time ever the product design studio put money down for an outdoor advertisement, as a result of this bold move, Intridea will be meeting with representatives from Ogilvy & Mather early this September. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 40% | Activity: 50% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What Makes This Trend Stand Out - **Targeted Billboard Advertising:** Putting up bold and creative billboards in strategic locations can catch the attention of potential clients, making it an effective advertising strategy. - **Personalized Messaging:** Including personalized messages in advertising creates a connection with the audience and increases the likelihood of engagement. - **Out-of-the-box Advertising:** Taking unconventional approaches to advertising, like outdoor billboards in unexpected locations, can generate buzz and increase brand awareness. ### Sectors Adopting This - **Advertising Agencies:** Advertising agencies can innovate by exploring unconventional advertising methods to stand out and garner attention. - **Product Design Studios:** Product design studios can benefit from targeted advertising to reach potential clients and increase business growth. - **Marketing and PR Firms:** Marketing and PR firms can utilize personalized messaging to create stronger connections with their audience and drive engagement. ## Related on Trend Hunter - [Deserted Island Billboards](https://www.trendhunter.com/trends/silk-spice1.md) - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md) - [Cheeky Electric Vehicles Ads](https://www.trendhunter.com/trends/koda-hijacks-competitors.md) - [Innovative Outdoor Advertising Campaigns](https://www.trendhunter.com/trends/outdoor-advertising-campaign.md) - [Marketer-Targeted Cereal Ads](https://www.trendhunter.com/trends/out-of-home-campaign.md) - [Athletic Apparel Interactive Billboards](https://www.trendhunter.com/trends/shoplift-campaign.md) - [Personalized Grocery Billboard Campaigns](https://www.trendhunter.com/trends/tesco-ireland-1.md) - [Chocolate Chip Cookie-Inspired Billboards](https://www.trendhunter.com/trends/tates-bake-shops.md) - [Groundbreaking AR Posters](https://www.trendhunter.com/trends/windooh.md)