# Dirty Billoard Ads Advertising Agency JWT Makes Soiled Artwork By Jamie Danielle Munro | Published 2011-05-19 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/advertising-agengy-jwt References: [creativecriminals](http://creativecriminals.com/outdoor/troller-dirt-billboard/) & [jwt](http://www.jwt.com/) To promote the upcoming off-road vehicle championships titled Copa Troller in Brazil, [advertising agency JWT](https://www.trendhunter.com/trends/kiehls-response) got down and dirty. After soiling a [sparkling white billboard](https://www.trendhunter.com/trends/decaf-billboard) with piles of mud, employees carved stunning artwork into the grubby canvas. The billboard was designed to promote just what these off-road vehicles can do. After seeing just how much mud can be sprayed onto a massive billboard, it becomes clear how much power these cars contain behind their wheels. Advertising agency JWT was keen to promote this facet behind the Copa Troller championships and weren't afraid to get its hands dirty. The result is [stunning artwork carved into the canvas](https://www.trendhunter.com/trends/beige-billboards), all by scraping and grinding away scraps of mud. If you're in Brazil, you may want to check out this wicked billboard. It might just be as interesting as the championships! ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 11% | Activity: 51% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Billboards](https://www.trendhunter.com/billboards) ## Key Themes ### Key Themes Behind This Trend - **Off-road Vehicle Championships:** Disruptive innovation opportunity: Develop new off-road vehicle technologies to enhance performance and promote exciting competitions. - **Artistic Billboard Advertising:** Disruptive innovation opportunity: Use unconventional materials and techniques to create visually striking and memorable outdoor advertisements. - **Unconventional Advertising Strategies:** Disruptive innovation opportunity: Explore innovative and attention-grabbing methods to promote products or events, such as incorporating interactive elements or unique materials. ### Where This Applies - **Automotive:** Disruptive innovation opportunity: Develop advanced off-road vehicle technologies and create unique marketing campaigns to target adventure-seeking consumers. - **Advertising:** Disruptive innovation opportunity: Experiment with unconventional advertising methods and materials to create memorable and impactful campaigns for clients. - **Event Management:** Disruptive innovation opportunity: Create exciting and immersive event experiences that go beyond traditional marketing approaches, attracting a wider audience. ## Related on Trend Hunter - [Deserted Island Billboards](https://www.trendhunter.com/trends/silk-spice1.md) - [Cheeky Electric Vehicles Ads](https://www.trendhunter.com/trends/koda-hijacks-competitors.md) - [Playful Creative Design Billboards](https://www.trendhunter.com/trends/3d-billboards.md) - [Cheeky Adult Wipe Campaigns](https://www.trendhunter.com/trends/goodwipes-launched.md) - [Pollution-Removing Murals](https://www.trendhunter.com/trends/this-campaign-sucks.md) - [Dusty Advertising Campaigns](https://www.trendhunter.com/trends/kfc-spain.md) - [Graffiti-Inspired Branding Campaigns](https://www.trendhunter.com/trends/mosaic-north-america.md) - [Billboard-Transformed Tent Shelters](https://www.trendhunter.com/trends/lifesaving-outdoors.md) - [Celebratory 3D Illusion Billboards](https://www.trendhunter.com/trends/adidas-dubai.md)