# Advergame American Dad Fights Family Guy to Promote DVD Release By Trend Spotter | Published 2006-04-28 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/advergame-american-dad-fights-family-guy-to-promote-dvd-release References: [adrants](http://www.adrants.com/2006/04/american-dad-fights-family-guy-in-game-fo.php) & [americandadvsfamilyguy](http://www.americandadvsfamilyguy.com/) Fuel Industries has creates an Advergame of American Dad vs. Family Guy to help launch the American Dad DVD. The use of [advergames](https://www.trendhunter.com/trends/ice-cold-justice) is an excellent example of viral marketing. "Special moves include Peter lighting his farts on fire and vomitting, Lois decaptitating people, and Roger bitch-slaps people." - Ad Rants **Implications** - With businesses competing for consumers, more and more creative methods have been used to attract attention. Outside of funny commercials and vibrant print ads, viral marketing has become a popular choice. It arouses a sense of curiosity and it often calls consumers to be interactive which helps connect the two together. This movement provides a whole new strategy which can allow companies to reach a wide audience in various creative mediums. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 91% | Activity: 75% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Games](https://www.trendhunter.com/games) ## Key Themes ### What's Driving This Trend - **Advergames:** Using advergames as a viral marketing strategy offers an innovative way to engage customers and promote products. - **Viral Marketing:** Implementing viral marketing techniques encourages consumer interaction and curiosity, leading to increased brand awareness. - **Interactive Advertising:** Leveraging interactive advertising methods, such as advergames, helps companies establish a deeper connection with consumers. ### Who This Affects Most - **Entertainment:** The entertainment industry can capitalize on advergames to promote movies, TV shows, and music releases in a more engaging way. - **Gaming:** The gaming industry can explore partnerships with advertisers to create advergames that appeal to their target audience and generate revenue. - **Marketing and Advertising:** In the marketing and advertising industry, incorporating advergames into campaigns can drive brand engagement and increase reach. ## Related on Trend Hunter - [Gaming Ads-Inspired Video Games](https://www.trendhunter.com/trends/those-games.md) - [Downloadable Game Beer Ads](https://www.trendhunter.com/trends/stella-beer-au-naturel.md) - [Connected Gamer Campaigns](https://www.trendhunter.com/trends/just-another-night-out.md) - [Creative Frustration Outlets](https://www.trendhunter.com/trends/punch-your-client.md) - [Gamified Yogurt Tube Campaigns](https://www.trendhunter.com/trends/frubes-freeze-em-campaign.md) - [Gamer-Centric Fast Food Campaigns](https://www.trendhunter.com/trends/burger-to-king.md) - [Brand Recognition Games](https://www.trendhunter.com/trends/product-guesser.md) - [AR Gaming Beer Cans](https://www.trendhunter.com/trends/swigr.md) - [Gamified Scent Marketing Experiences](https://www.trendhunter.com/trends/grab-the-sweet.md)