# Male Adventure Collectives The Adventuring Company Gets Men to Have Meaningful Discussion Outdoors By Alyson Wyers | Published 2015-06-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/adventuring-company References: [instagram](https://instagram.com/p/2Q-p1KJYeb/?taken-by=jedidiahjenkins) & [wildernesscollective](http://wildernesscollective.com/) This adventuring company doesn't just encourage people to go outside, it's also a powerful way to get men to connect with each other and themselves outside of the office. The Wildnerness Collective is a group of filmmakers, writers and brands (they partner with companies like [Honda](https://www.trendhunter.com/trends/honda-civic-history-tshirt) and [Uncrate](https://www.trendhunter.com/trends/wayne-enterprises-x-uncrate-x-asystem-immunity)) that exists to inspire males to "rediscover the balance and personal growth that brings adventure to life." The [Wilderness Collective's](https://www.trendhunter.com/trends/wilderness-vans-2023-f550) all-inclusive experiences combine tasty good, quality gear, deep conversations and adrenaline-boosting adventures. Their excursions are also the subjects of films. Upcoming events by the adventuring company include off-road motorcycle trips from Sequoia to Yosemite and from Vegas to the Grand Canyon. Previous trips involved dual sport motorcycling, snowmobiling, sailing, mountaineering and horse trekking. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 21% | Activity: 22% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### Why This Trend Is Growing - **Adventure Therapy:** Disruptive innovation opportunity: Development of outdoor therapy programs specifically targeted towards men, providing a unique way for them to connect and grow on a personal level. - **Branded Adventure Experiences:** Disruptive innovation opportunity: Collaboration between companies and adventure collectives to create immersive branded experiences that combine adventure, storytelling, and personal growth. - **Multi-sensory Adventure Filmmaking:** Disruptive innovation opportunity: Exploration of new filmmaking techniques that capture the immersive nature of adventure experiences, enhancing the audience's experience through multi-sensory storytelling. ### Industries Being Reshaped - **Outdoor Recreation:** Disruptive innovation opportunity: Integration of adventure collectives into the outdoor recreation industry, providing unique and transformative experiences for consumers. - **Therapy and Mental Health:** Disruptive innovation opportunity: Incorporation of adventure-based therapies into the mental health industry, offering alternative approaches to healing and personal development. - **Branding and Marketing:** Disruptive innovation opportunity: Development of innovative marketing strategies that align with the values and experiences offered by adventure collectives, creating authentic connections with consumers. ## Related on Trend Hunter - [Off-Road Campsite Solutions](https://www.trendhunter.com/trends/collaborative-adventure-mobility-platform.md) - [Luxury Adventure Travel Platforms](https://www.trendhunter.com/trends/luxury-adventure-travel.md) - [Connective Men's Wellness Apps](https://www.trendhunter.com/trends/find-a-mens-group.md) - [Adventure Destination Platforms](https://www.trendhunter.com/trends/marriott-bonvoy-outdoors.md) - [Women-Centric Hiking Clubs](https://www.trendhunter.com/trends/hiking-club.md) - [Outdoor Enthusiasts Marketplaces](https://www.trendhunter.com/trends/outdoor-enthusiasts-marketplace.md) - [Beginner-Friendly Hiking Collections](https://www.trendhunter.com/trends/rei-co-op-trailmade.md) - [Nature-Reconnecting Outdoor Campaigns](https://www.trendhunter.com/trends/reconnect-with-nature.md) - [Creative Networking Tools](https://www.trendhunter.com/trends/designer-hikes.md)