# Adventure-Logging Notebooks The Adventure Log Notebook is Targeted Towards Outdoorsy Note-Keepers By Rahul Kalvapalle | Published 2015-07-15 | World Source: Trend Hunter, https://www.trendhunter.com/trends/adventure-log References: [gearpatrol](http://gearpatrol.com/2015/05/06/best-pocket-notebooks/) & [wordnotebooks](http://www.wordnotebooks.com/) The Adventure Log is a handy little notebook, offered by Word. Notebooks, that is perfect for people who like to travel, hike and generally explore the outdoors -- and [keep notes of their outings](https://www.trendhunter.com/trends/reis-log) either for their own sake or to share with others. The notebook is the result of a collaboration between Word. Notebooks and outdoor gear manufacturer Bradley Mountain. And of course, seeing as how this notebook is targeted towards people who like to spend a lot of time outdoors, it is of course imperative that the book itself stay true to eco-friendly values. Sure enough, this notebook is crafted together out of 100% post-consumer recycled matter (for the covers) and completely acid-free paper. The Adventure Log shows that there's still a place for [paper notebooks](https://www.trendhunter.com/trends/nononsense-journal), and is perfect for outdoor situations where making electronic notes ruins the charm of the moment. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 65% | Activity: 88% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Travel](https://www.trendhunter.com/travel) ## Key Themes ### Why This Trend Is Growing - **Adventure-logging:** Opportunity for businesses to create customizable notebooks and journals tailored towards individuals who enjoy outdoor activities and travel. - **Eco-friendly Notebooks:** Opportunity for businesses to source and use sustainable materials in notebook production amidst rising consumer interest in eco-friendly products. - **Analog Technologies:** Opportunity for businesses to innovate analog technologies like notebooks, planners, and journals to appeal to customers looking for a break from digital screens and devices. ### Industries Being Reshaped - **Outdoor Gear:** Outdoor gear companies can collaborate with notebook manufacturers to create branded, eco-friendly notebooks customized for hiking, camping, and other outdoor activities. - **Stationery:** Stationery companies can pivot towards eco-friendliness, tapping into the growing consumer interest in sustainable products and offering customizable notebooks and journals for customers who still enjoy handwriting. - **Gift and Souvenir:** Gift and souvenir shops in popular tourist destinations can carry eco-friendly, customized notebooks and journals tailored towards travelers and outdoor enthusiasts as a sustainable and thoughtful keepsake. ## Related on Trend Hunter - [Reusable Paper-Free Notebooks](https://www.trendhunter.com/trends/nuka-book.md) - [Leather-Bound Connected Notebooks](https://www.trendhunter.com/trends/connected-notebooks.md) - [Modular Refillable Notebook Systems](https://www.trendhunter.com/trends/notebook-system.md) - [Rustic Leather Journal Covers](https://www.trendhunter.com/trends/handcrafted-journalplanner-covers.md) - [Elegant Analog Note Systems](https://www.trendhunter.com/trends/note-taking-kit.md) - [Charming Cross-Platform Digital Journals](https://www.trendhunter.com/trends/hearty-journal.md) - [Adventurer-Focused Sustainable Apparel](https://www.trendhunter.com/trends/deadbyrd-trademark-ecowear.md) - [Hybrid Luxe Card Holders](https://www.trendhunter.com/trends/noteanote.md) - [Magnetic Whiteboard Notebooks](https://www.trendhunter.com/trends/whiteboard-notebook.md)