# Dummy Carvertising The 'Life Adventure' Company Practices Eye-Catching Shockvertising By Mihkel Kulaots | Published 2011-01-18 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/adventure-dummy-on-a-car References: [simplimo.ee](http://www.simplimo.ee/index.php?page=105) & [eluseiklus.ee](http://www.eluseiklus.ee/) A company called [Life Adventure](https://www.trendhunter.com/trends/ease-your-life) in Estonia (located in Northern Europe) knows that mere [car sticker ads](https://www.trendhunter.com/trends/electric-capri) don't work anymore; nowadays you need something bigger and more realistic to be noticed. The company which offers fun hikes, hunting, bird-watching trips and wilderness adventures recently placed a dummy on a car as a clever way to promote their brand and services. Life Adventure sure knows how to catch the eye of potential customers with their [outlandish advertising tactic](https://www.trendhunter.com/trends/mwcurated)! ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 52% | Activity: 64% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Key Themes Behind This Trend - **Realistic Advertising:** Opportunity for companies to market their products/services in a more realistic way. - **Shockvertising:** Opportunity for companies to use shocking and outlandish advertising tactics to grab the attention of potential customers. - **Experiential Marketing:** Opportunity for companies to create memorable and immersive experiences for customers to promote their brand/service. ### Where This Applies - **Tourism:** Opportunity for tourism companies to use unique and unconventional advertising tactics to promote their services and offerings. - **Outdoor Recreation:** Opportunity for outdoor recreation companies to create immersive and exciting advertising campaigns to attract customers. - **Automotive:** Opportunity for automotive companies to partner with advertisers to create eye-catching and memorable car wraps to promote their brand and products. ## Related on Trend Hunter - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md) - [Reality-Bending Car Ads](https://www.trendhunter.com/trends/cargurus-latest-ad.md) - [High-Concept Brand Campaigns](https://www.trendhunter.com/trends/legitimate-you.md) - [Surreal Car Care Campaigns](https://www.trendhunter.com/trends/you-are-how-you-car.md) - [Deserted Island Billboards](https://www.trendhunter.com/trends/silk-spice1.md) - [Online Car Retailer Campaigns](https://www.trendhunter.com/trends/deflate-the-dealership.md) - [Humorous Automotive Campaigns](https://www.trendhunter.com/trends/where-have-you-been.md) - [Adventure-Inspired Auto Ads](https://www.trendhunter.com/trends/made-for-what-youre-made-of.md) - [Online Car Retailer Ads](https://www.trendhunter.com/trends/clutch-ad.md)