# Ultra-Stylish Adventure Bags Marnie & Michael's Perseverance Collection is Perfect for the City By Kalin Ned | Published 2023-07-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/adventure-bag1 References: [marnieandmichael](https://marnieandmichael.com/products/adventure-bag) Canadian brand Marnie & Michael offers a line of classic handcrafted, [leather bags and totes](https://www.trendhunter.com/trends/sonder-collection), and its Adventure [Bag](https://www.trendhunter.com/trends/utilityinspired-mens-bags) + Soulbottle bundle is a perfect accessory for individuals on the go. Known as the Perseverance Collection, the bag is versatile and functional, lending itself to different activities. The Perseverance Adventure Bag features an [adjustable nylon strap](https://www.trendhunter.com/trends/gry-mattr-weekender-bag) with a wide leather shoulder piece for added comfort during extended wear. The Soulbottle has its own exterior pocket with a tight elastic top, ensuring easy access and secure storage. Brand founder Jennifer St. John uses Laredo Leather for the adventure bag construction. This material is known for its aesthetically pleasing character and its ability to achieve an aged, rustic look. The product is proudly made in Canada. A percentage of Marnie & Michael's profits are donated to mental health organizations. Image Credit: Marnie & Michael ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 92% | Activity: 96% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Classic Handcrafted Bags:** Disruptive innovation opportunity: Explore sustainable and eco-friendly materials to create classic handcrafted bags with a modern twist. - **Functional and Versatile Accessories:** Disruptive innovation opportunity: Integrate smart technology features into accessories for added functionality and versatility. - **Socially Conscious Branding:** Disruptive innovation opportunity: Build a brand around social causes, donating a portion of profits to organizations that align with the brand's values. ### Industries Being Reshaped - **Fashion and Accessories:** Disruptive innovation opportunity: Incorporate sustainable and ethically sourced materials in the fashion and accessories industry to meet the growing demand for eco-conscious products. - **Technology and Wearables:** Disruptive innovation opportunity: Develop wearable technology that seamlessly integrates with accessories, enhancing functionality and convenience for consumers. - **Social Impact and Mental Health:** Disruptive innovation opportunity: Create businesses that prioritize mental health and contribute to social impact by donating a portion of profits to mental health organizations. ## Related on Trend Hunter - [Minimalist Leather Bags](https://www.trendhunter.com/trends/leather-bags.md) - [French Vineyard-Inspired Bags](https://www.trendhunter.com/trends/maison-marrain.md) - [Ultra-Rugged Motorcyclist Accessories](https://www.trendhunter.com/trends/malle-expedition-collection.md) - [Chic Adventure-Ready Backpacks](https://www.trendhunter.com/trends/long-weekend-morro-convertible-backpack.md) - [Premium European Leather Bags](https://www.trendhunter.com/trends/generation-leather-collection.md) - [Everyday Sustainable Bags](https://www.trendhunter.com/trends/versatile-bags-for-essentials.md) - [Celebrity-Coveted Travel Bags](https://www.trendhunter.com/trends/sprayground-offers.md) - [Multifunctional Travel Totes](https://www.trendhunter.com/trends/sidney-byron.md) - [Modern Travel Nylon Bags](https://www.trendhunter.com/trends/gry-mattr-weekender-bag.md)