# Purposeful Gifting Pop-Ups The Body Shop's Advent of Change Pop-Up Shares Gifts That Give Back By Laura McQuarrie | Published 2023-11-07 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/advent-of-change-popup References: [finance.yahoo](https://finance.yahoo.com/news/body-shop-brings-advent-change-153500005.html) & [thebodyshop.limelightplatformevents](https://thebodyshop.limelightplatformevents.com/National)  [The Body Shop's](https://www.trendhunter.com/trends/big-advent-of-change) Advent of Change Pop-Up Shop is now open for a limited time in November and it supports thoughtful gifting and shares presents that gives back. This [Toronto pop-up shop](https://www.trendhunter.com/trends/matcha-mart-popup-in-toronto) located in Union Station offers daily product giveaways, exclusive in-store offers and the opportunity to learn more about the brand's history. The experiential pop-up itself is styled as an advent calendar and at 12:25pm each day—a playful reference to Christmas Day—there will be new product giveaways and daily offers. Once the clock strikes, shoppers can press the Advent Wall's big red button to activate the advent calendar and receive full-size products. Also on-site, shoppers can visit the Stories of Change wall to connect with the farmers, artisans and makers who helped to create The Body Shop's [2023 holiday collection](https://www.trendhunter.com/trends/home-for-the-holidays1). ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 45% | Activity: 67% | Freshness: 19% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Why This Trend Is Growing - **Thoughtful Gifting:** The Body Shop's Advent of Change Pop-Up Shop promotes gifts that give back and offers an opportunity to learn more about the brand's history. - **Experiential Pop-ups:** The Advent of Change Pop-Up Shop provides a unique shopping experience styled as an advent calendar, with daily product giveaways and in-store offers. - **Connectivity with Makers:** The Stories of Change wall at The Body Shop's Advent of Change Pop-Up allows shoppers to connect with the farmers, artisans, and makers behind the brand's holiday collection. ### Industries Being Reshaped - **Retail:** The Advent of Change Pop-Up Shop in Toronto's Union Station highlights the potential for purposeful gifting in the retail industry. - **Marketing and Advertising:** Experiential pop-up shops like The Body Shop's Advent of Change create opportunities for innovative marketing and advertising campaigns. - **Cosmetics:** The Body Shop's Advent of Change Pop-Up Shop showcases the potential for the cosmetics industry to engage consumers through storytelling and connection with makers. ## Related on Trend Hunter - [Fair Trade Beauty Advent Calendars](https://www.trendhunter.com/trends/big-advent-of-change.md) - [Body Care Advent Calendars](https://www.trendhunter.com/trends/body-care-advent-calendar1.md) - [Change-Making Bodycare Stores](https://www.trendhunter.com/trends/the-body-shops-workshop.md) - [Gameshow-Style Pop-Ups](https://www.trendhunter.com/trends/jo-malone-christmas-special.md) - [Immersive Seasonal Beauty Pop-Ups](https://www.trendhunter.com/trends/oriflame-popup.md) - [Festive Skincare Pop-Ups](https://www.trendhunter.com/trends/byoma-wonderlab.md) - [Holiday-Specific Beauty Pop-Ups](https://www.trendhunter.com/trends/beauty-pie-holiday-party.md) - [Holiday QSR Pop-Ups](https://www.trendhunter.com/trends/cf-toronto-eaton-centre-1.md) - [Immersive Greeting Card Pop-Ups](https://www.trendhunter.com/trends/anything-roots-post.md)