# Fair Trade Coffee Calendars This Advent Calendar for Christmas is Filled with Direct Trade Coffee By Laura McQuarrie | Published 2016-11-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/advent-calendar-for-christmas References: [mirror](http://www.mirror.co.uk/money/christmas-advent-calendars-alternative-adults-9235471) & [pactcoffee](https://www.pactcoffee.com/shop/the-pact-coffee-advent-calendar) Whether it's counting down the twelve days of Christmas or 25 days in December, a festive advent calendar for Christmas gives consumers a fun way to sample new products every day. This year, [Pact Coffee](https://www.trendhunter.com/trends/pact-coffee-bourbon-cream-decaf) put together 'The Pact Coffee Advent Calendar,' which is filled with 25 fair trade coffees from around the world, all of which are individually wrapped and pre-ground in 20-gram serving sizes. To make sampling the coffee types even easier, Pact Coffee also includes 25 V60 coffee filters for effortless brewing. Now that many [festive advent calendars](https://www.trendhunter.com/trends/luxurious-holiday-advent-calendars) are being created with adults in mind, they are being filled with a variety of beverages. Some kits to help count down the days to Christmas are being filled with everything from tea and hot chocolate to [craft beer and wine](https://www.trendhunter.com/trends/craft-gin-advent-calendar). ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 32% | Activity: 53% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Festive Advent Calendars:** The rise of adult-focused advent calendars filled with various beverages presents opportunities for brands to create unique and themed products for countdown celebrations. - **Direct Trade Coffee:** The growing interest in fair trade and sustainable coffee practices opens doors for innovative businesses to offer advent calendars filled with ethically sourced coffees from around the world. - **Effortless Brewing:** The inclusion of coffee filters in advent calendars streamlines the brewing process, presenting an opportunity for coffee brands to create convenient and user-friendly products for coffee enthusiasts. ### Who This Affects Most - **Beverage:** The trend of advent calendars filled with various beverages creates opportunities for beverage companies to tap into the countdown season and offer unique, limited-edition products. - **Fair Trade:** The demand for fair trade products, including coffee, creates industry potential for fair trade organizations and coffee companies to collaborate on creating special advent calendar editions. - **Coffee Brewing:** The inclusion of coffee filters in advent calendars highlights the need for innovative and convenient brewing solutions, teasing potential disruption opportunities for coffee brewing equipment manufacturers. ## Related on Trend Hunter - [Festive Coffee Advent Calendars](https://www.trendhunter.com/trends/2023-coffee-advent-calendar.md) - [Specialty Coffee Advent Calendars](https://www.trendhunter.com/trends/cometeer-coffee-advent-calendar.md) - [Specialty Coffee Advent Calendars](https://www.trendhunter.com/trends/coffee-advent-calendars.md) - [Accordion-Style Coffee Advent Calendars](https://www.trendhunter.com/trends/coffee-advent-calendar1.md) - [CBD Coffee Advent Calendars](https://www.trendhunter.com/trends/cannacoffee-coffee-advent-calendar.md) - [Eco Coffee Advent Calendars](https://www.trendhunter.com/trends/eco-coffee-pod-advent-calendar.md) - [Spice Advent Calendars](https://www.trendhunter.com/trends/spice-advent-calendars.md) - [Autumnal Coffee Pod Advents](https://www.trendhunter.com/trends/fall-faves-advent-calendar.md) - [Expansive Tea Advent Calendars](https://www.trendhunter.com/trends/piper-leafs-24-teas-of-advent-calendar.md)