# Complimentary Advanced Search Services Singtel Offers Its Perplexity AI's Search Service for Free By Kalin Ned | Published 2025-02-15 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/advanced-search-service References: [mobileworldlive](https://www.mobileworldlive.com/old_latest-stories/singtel-unveils-free-access-to-perplexity-ai-search/)  [Singtel](https://www.trendhunter.com/trends/5g-retail-showcase) has introduced a new initiative that makes its Perplexity AI’s advanced search service free for broadband, TV, and mobile customers. The offer lasts one year and is valued at approximately $197. Perplexity Pro is compatible with multiple languages including English, Chinese, French, and Japanese. It allows users to choose from various AI models such as OpenAI, Anthropic, and [Grok](https://www.trendhunter.com/trends/grok-3-ai), as well as its own proprietary models built on [Meta’s](https://www.trendhunter.com/trends/muse-code) Llama 3.1. This flexibility enables users to customize their search experience to suit their specific needs. Singtel’s decision follows a notable 20% increase in traffic to AI assistant domains over the past six months. These numbers reflect rising consumer interest in AI-driven solutions for everyday tasks. The initiative is also compatible with the growing trend of telecom operators who integrate AI tools into their service offerings Image Credit: Singtel ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 37% | Activity: 47% | Freshness: 34% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [AI](https://www.trendhunter.com/ai) ## Key Themes ### What Makes This Trend Stand Out - **AI-powered Search Personalization:** Customization of AI search models presents opportunities to disrupt traditional search engines by offering tailored experiences. - **Telecom-AI Integration:** Incorporating AI tools into telecom services is reshaping how consumers interact with technology, providing seamless and enhanced user experiences. - **Multilingual AI Services:** Expanding AI services to support multiple languages disrupts language barriers in global communication and access to information. ### Sectors Adopting This - **Telecommunications:** Telecom providers integrating AI tools can transform user engagement and service personalization in their industry. - **Artificial Intelligence:** Advancements in AI models and their integration into services highlight a shift towards AI becoming an essential layer of consumer interactions. - **Internet Services:** The rise of AI-driven search capabilities disrupts the conventional internet services landscape, fostering innovation in information retrieval. ## Related on Trend Hunter - [Premium AI Research Tools](https://www.trendhunter.com/trends/ai-research-tool.md) - [AI Research Assistants](https://www.trendhunter.com/trends/perplexity.md) - [eCommerce AI Assistants](https://www.trendhunter.com/trends/buy-with-pro.md) - [AI-Powered Task Agents](https://www.trendhunter.com/trends/perplexity-assistant.md) - [AI-Assisted Customer Support](https://www.trendhunter.com/trends/aiassisted-customer-support.md) - [Accessible Service Provider Apps](https://www.trendhunter.com/trends/accessible-service-provider.md) - [AI Pattern Search Engines](https://www.trendhunter.com/trends/zoomsearch-10.md) - [AI Search Engines](https://www.trendhunter.com/trends/oso-ai.md) - [Effective AI Search Engines](https://www.trendhunter.com/trends/splore-ai-answer.md)