# Elegant Sunbathing Captures 'Private Sunshine' by Advan Matthew Showcases Sophistication By Katherinev123 | Published 2012-02-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/advan-matthew References: [designscene.net](http://www.designscene.net/2012/02/private-sunshine-advan-matthew.html) & [advanmatthew](http://www.advanmatthew.com) Photographer Advan Matthew has captured a beautiful photography spread featuring the lovely Malaan Ajan. Called 'Private Sunshine,' the editorial is centered on sophistication and elegance, showcasing lovely looks perfect for the working lady who loves classic and timeless style. Ajan is the epitome of grace and refinement as she enjoys the [sunlight](https://www.trendhunter.com/trends/sunlight-panorama) and exudes a feeling of calm throughout the shoot. Styled by Heidy Kalalo, she is dressed in [pretty white garments](https://www.trendhunter.com/trends/auteur-studios-fall-2025), which range from slick shift dresses to polished and professional separates such as neutral pencil skirts and jackets in classic silhouettes. The 'Private Sunshine' editorial by Advan Matthew also features elegant makeup by Olivia Worotitjan, who enlivens Ajan's look with pretty purple eye shadow and golden lips. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 20% | Activity: 23% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Sophistication and Elegance in Photography:** There is an opportunity for photographers to capture timeless and refined images that showcase sophistication and elegance. - **Classic and Timeless Fashion:** The fashion industry can capitalize on the demand for classic and timeless style, offering garments that exude grace and refinement. - **Elegant Makeup Techniques:** Makeup artists can explore innovative techniques, such as using pretty purple eye shadow and golden lips, to create elegant looks. ### Industries Being Reshaped - **Photography:** Photographers can tap into the market demand for sophisticated and elegant photography spreads. - **Fashion:** The fashion industry can cater to working women who prefer classic and timeless style, offering garments that are polished and professional. - **Beauty:** Makeup artists can develop products and techniques that enhance elegance and refinement, such as the use of pretty purple eye shadow and golden lips. ## Related on Trend Hunter - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Enchanting Mediterranean Swim Collections](https://www.trendhunter.com/trends/casa-del-sol-collection.md) - [Summer-Inspired High-End Jewelry](https://www.trendhunter.com/trends/sol-collection.md) - [Island-Inspired Summer Wear](https://www.trendhunter.com/trends/sel-de-mer.md) - [Dreamy Apparel Collections](https://www.trendhunter.com/trends/frankies-bikinis-keepsakes-collection.md) - [Collaborative Luxe Swimwear](https://www.trendhunter.com/trends/adriana-degreas-x-sabine-getty.md) - [Luxury Resort Apparel Collections](https://www.trendhunter.com/trends/auteurs-resort-2025-collection.md) - [Resort-Ready Apparel Collections](https://www.trendhunter.com/trends/marie-oliver.md) - [Summer-Inspired Photo Collections](https://www.trendhunter.com/trends/summer-dreaming-collection.md)