# Ornate Tea Party Editorials The Advan Matthew Dewi Fashion Story Exudes Sophistication By Jana Pijak | Published 2012-10-13 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/advan-matthew-dewi References: [designscene.net](http://www.designscene.net/2012/10/advan-matthew-dewi.html) & [advanmathew](http://www.advanmathew.com) The Advan Matthew Dewi editorial stars models Lotta, Christina, Bulan, Paula and Patricia. The five models are styled by Karon Wijaya who outfits them in a slew of [theatrical ensembles](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025) that are both artful and eye-catching. The stunning editorial features bold beauty looks by hair stylist choky and makeup artist Luki. Photographer Advan Matthew showcases his signature photographic style in this [stark in-studio photoshoot](https://www.trendhunter.com/trends/jiyongkim-fw25). The editorial displays a strong sense of detail showcased through [high contrast imagery](https://www.trendhunter.com/trends/salute-the-detail), a well-lit set and a clean white backdrop. The Advan Matthew Dewi editorial channels a tea party theme that references a multitude of generations and eras in history. From mythical and victorian to MOD, this costumed image series is one to remember. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 58% | Activity: 52% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Why This Trend Is Growing - **Theatrical Fashion Editorials:** Fashion magazines can push the boundaries of their conventional editorials by featuring models in theatrical ensembles and experimenting with styling. - **Signature Photographic Style:** Photographers can brand themselves by developing a specific photographic style that distinguishes their work from their peers. - **Multigenerational Nostalgia:** Designers can create collections that draw inspiration from different generations and eras, tapping into consumers' desire for nostalgia and familiarity. ### Industries Being Reshaped - **Fashion Magazine Publishing:** Fashion publications can experiment with their traditional editorials by incorporating more avant-garde themes and styling techniques. - **Photography:** Photographers can differentiate themselves by creating a signature style that sets their work apart from the competition. - **Fashion Design:** Designers can appeal to consumers' desire for nostalgia by creating collections that combine elements from different generations and eras. ## Related on Trend Hunter - [Collaborative Luxe Swimwear](https://www.trendhunter.com/trends/adriana-degreas-x-sabine-getty.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Poeticized Luxury Fashion Campaigns](https://www.trendhunter.com/trends/salute-the-detail.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Cross-Cultural Runway Shows](https://www.trendhunter.com/trends/chinese-golden-age-models.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md)