# Quick-Prep African Stews Adùn's Ofada is a Hearty Stew That Can Be Paired with Pastas and More By Jana Pijak | Published 2023-10-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/adun References: [getadun](https://getadun.com/products/ofada)  Adùn is an African food brand that was born after founder Tobi Smith moved to Texas and found himself craving authentic Nigerian foods. What started as a local catering business transformed into a national meal delivery service specializing in soups, meals, pastries and specialty items. Tobi Smith and Co-Founder Bethany Oyefeso now work out of Houston, and named Adùn after the Yorùbá word for flavor. One of the brand's best-selling products is its Ofada, "a delicious smoky and spicy stew made from red bell peppers cooked down in palm oil" that is also dairy-free, gluten-free and soy-free. The stew also features beef chuck, beef tripe and beef tendons for a hearty and authentic taste and can be enjoyed alone or paired with pastas, stir fryes, or even used to elevate your breakfast omelette. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 19% | Activity: 14% | Freshness: 18% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Authentic Nigerian Foods:** The demand for authentic Nigerian foods is growing, creating an opportunity for innovative food brands like Adùn to offer unique products and flavors. - **Meal Delivery Services:** Meal delivery services specializing in ethnic cuisines, like Adùn, are gaining popularity as consumers look for convenient ways to enjoy diverse and flavorful meals at home. - **Allergen-free Options:** The rising demand for allergen-free foods presents an opportunity for brands like Adùn to create delicious and satisfying dishes that cater to various dietary restrictions. ### Sectors Adopting This - **Food Delivery:** The food delivery industry is experiencing a surge in demand as consumers seek convenient and diverse meal options, opening avenues for innovative brands like Adùn to thrive. - **Ethnic Food:** The ethnic food industry is growing rapidly, offering opportunities for brands like Adùn to introduce traditional flavors and dishes to a wider audience. - **Specialty Foods:** The specialty foods industry is seeing increased interest as consumers look for unique and niche products like Adùn's Ofada stew that offer distinct and authentic flavors. ## Related on Trend Hunter - [Summery Plant-Powered Stews](https://www.trendhunter.com/trends/aboboi.md) - [African Ready Meal Collections](https://www.trendhunter.com/trends/oja.md) - [Afro-Vegan Curry Meals](https://www.trendhunter.com/trends/plantbased-goat-curry.md) - [African-Inspired Vegan Cuisine](https://www.trendhunter.com/trends/afrobeat-kitchen.md) - [Quick-Cooking Pantry Bundles](https://www.trendhunter.com/trends/south-asian-comfort-food.md) - [West African Meal Products](https://www.trendhunter.com/trends/tropical-sun-jollof-products.md) - [West African Spice Blends](https://www.trendhunter.com/trends/burlap-barrel.md) - [West African-Inspired Seasonings](https://www.trendhunter.com/trends/smoky-party-jollof.md) - [African Bouillon Lines](https://www.trendhunter.com/trends/freddy-hirsch-nigeria.md)