# Happiness-Prioritizing QSR Campaigns Dave & Buster's Launches the 'Adult Unlearn' Summer Campaign By Kanesa D | Published 2023-05-31 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/adult-unlearn References: [nrn](https://www.nrn.com/casual-dining/dave-buster-s-announces-all-new-executive-leadership-team)  [Dave & Buster's Entertainment Inc.](https://www.trendhunter.com/trends/dave-busters2) has launched a new marketing campaign that hopes to encourage adult consumers to break out of societal expectations and prioritize what makes them happy. By completing a purchase of $20 or higher with a Power Card, customers receive five free games as a temporary introduction to "The D&B Method." The new campaign has ushered in a replacement for the restaurant's former tagline, "Ding, Ding, Ding!" which has been swapped to "You Know You Want To." The company has also introduced James Flag, a fictional spokesperson, to promote the new campaign on television. The ads will appear on CTV, [YouTube](https://www.trendhunter.com/trends/rollup-refuel), Twitch, Roku, Meta, TikTok, and [Search](https://www.trendhunter.com/trends/word-of-the-year), among other platforms. Throughout the summer, the campaign will continue to receive more updates to incentivize adults to prioritize happiness. Image Credit: Dave & Busters ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 15% | Activity: 23% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### Why This Trend Is Growing - **Happiness-prioritizing QSR Campaigns:** Marketing campaigns focused on promoting happiness in adult consumers through quick-service restaurants. - **Celebrity Spokespeople in QSR Advertising:** The use of fictional or real-life celebrity spokespeople to promote QSR campaigns. - **Multi-platform Advertising for QSR Campaigns:** The use of various digital platforms to promote QSR campaigns. ### Industries Being Reshaped - **Quick-service Restaurants:** QSRs that prioritize customer happiness could differentiate themselves from competitors and attract loyal customers. - **Advertising:** The use of celebrity spokespeople in advertising, and multi-platform digital advertising could lead to increased brand awareness and customer engagement. - **Entertainment:** The use of QSR campaigns that prioritize happiness could complement the entertainment industry by offering a fun and memorable experience for consumers. ## Related on Trend Hunter - [Football-Focused Venue Marketing Campaigns](https://www.trendhunter.com/trends/dave-busters2.md) - [Upgraded Crave-Worthy Menus](https://www.trendhunter.com/trends/craveworthy-menu.md) - [Holiday-Themed Restaurant Events](https://www.trendhunter.com/trends/events-and-promotions.md) - [Budget-Friendly Restaurant Campaigns](https://www.trendhunter.com/trends/chuck-e-cheese-summer-of-fun.md) - [Sporting Event-Focused Experiences](https://www.trendhunter.com/trends/big-game-ticketed-experience.md) - [Arcade Leaderboard Initiatives](https://www.trendhunter.com/trends/dave-busters1.md) - [Value-Driven QSR Campaigns](https://www.trendhunter.com/trends/who-likes-pizza.md) - [Humorous Fun-Forward Ads](https://www.trendhunter.com/trends/six-flags.md) - [Unfiltered Seltzer Campaigns](https://www.trendhunter.com/trends/do-it-for-the-flavor.md)