# Adult Swim Clubs The Allianz Swim Club Teaches Adults How to Swim By Laura McQuarrie | Published 2023-10-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/adult-swim-club References: [designtaxi](https://designtaxi.com/news/425410/Allianz-Opens-Swim-Club-For-Adults-Who-Never-Dipped-Their-Toes-In-Water/) & [linkedin](https://www.linkedin.com/posts/allianzbrokerau_introducing-allianz-swim-club-weve-partnered-activity-7089028071177031680-eMvi?utm_source=DesignTAXI&utm_medium=DesignTAXI&utm_term=DesignTAXI&utm_content=DesignTAXI&utm_campaign=DesignTAXI)  Insurance company [Allianz Australia](https://www.trendhunter.com/trends/allianz-partners) created an adult swim club that's specifically geared toward adults who never learned how to swim. Adults who never learned how to swim are missing out on a valuable life skill that could be potentially life-saving, as well as recreation, fitness and social opportunities. The [Allianz Swim Club](https://www.trendhunter.com/trends/allianz-ireland) is poised to help adults learn to swim and gain confidence in the water. According to a study from Allianz Australia, 93% of residents believe swimming is an integral part of their lives, but almost 60% of adults either can’t swim or desire greater confidence in the water. This free learn-to-swim program for adults is operating with AUSTSWIM and [Masters Swimming Australia](https://www.trendhunter.com/trends/hosting-kit), and as of October 2023, it will operate across more than a dozen pools in New South Wales, Queensland, Victoria, Western Australia, and South Australia. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 19% | Activity: 36% | Freshness: 18% - Audience gender: 50% men, 50% women - Primary generations: Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life) ## Key Themes ### Key Themes Behind This Trend - **Adult Swim Education:** The Allianz Swim Club addresses the demand for adult swim education and fosters a sense of confidence in the water. - **Safety-focused Recreation:** The creation of adult swim clubs highlights the increasing emphasis on safety and risk prevention in recreational activities. - **Social Wellness for Adults:** Adult swim clubs provide a unique platform for social interaction, boosting overall well-being in the adult population. ### Where This Applies - **Insurance:** Insurance companies have the opportunity to incorporate educational initiatives focused on risk prevention and safety. - **Recreation:** The recreational industry can tap into the demand for adult swim clubs by offering tailored programs and facilities for this target demographic. - **Wellness:** Wellness organizations can integrate adult swim clubs as a social fitness activity to enhance the overall well-being of adults. ## Related on Trend Hunter - [Lifesaving Swimming Vests](https://www.trendhunter.com/trends/swimming-vest.md) - [Swimming Lesson Snack Promotions](https://www.trendhunter.com/trends/bear-fruit-snacks.md) - [$100K Summer Swimming Jobs](https://www.trendhunter.com/trends/swimply-100k-swimming-job.md) - [Safe Consumption Swimmer Campaigns](https://www.trendhunter.com/trends/malibu-dont-drink-and-dive.md) - [Revolutionary Swimming Flotation Devices](https://www.trendhunter.com/trends/swimming-flotation-device.md) - [Self-Inflating Kids Swimwear](https://www.trendhunter.com/trends/smart-swimwear.md) - [Leakproof Swimwear Collections](https://www.trendhunter.com/trends/swimwear-collections.md) - [Accessible Floating Public Pools](https://www.trendhunter.com/trends/floating-public-pool.md) - [Strategic Smart Pool-Cleaning Partnerships](https://www.trendhunter.com/trends/pool-hot-tub-alliance.md)