# Fruity Adult Sodas St Clement's Adult Soft Drinks Combine Fruit Juices & Sparkling Water By Laura McQuarrie | Published 2019-08-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/adult-soft-drinks References: [talkingretail](https://www.talkingretail.com/products-news/soft-drinks/barr-soft-drinks-taps-adult-soft-drink-segment-new-range-26-06-2019/) & [agbarr](https://www.agbarr.co.uk/our-brands/st-clements-sparkling/) [Barr Soft](https://www.trendhunter.com/trends/barr-fruity-lemonade) Drinks launched St Clement's as a new range of adult soft drinks with fruity tastes that take inspiration from popular flavors in other fast-growing adult drinks categories. The newly launched products include [Apple](https://www.trendhunter.com/trends/crisp-apple-crafted-soda) & Pear and Raspberry & Blackberry, both of which combine carbonated water and fruit juices. The refreshing non-alcoholic beverages are packaged in premium, beer-like glass bottles and promise to fit right as sophisticated drinking choices during social occasions. According to Adrian Troy, marketing director at Barr Soft Drinks: “Shopper attitudes towards drinking are changing, with one-third of under-25s abstaining from drinking alcohol completely and 27% of adults drinking less alcohol." These new adult soft drinks are designed to offer a sophisticated, not-too-sweet choice for those who are interested in consuming less alcohol. ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 8% | Activity: 21% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Fruity Adult Soft Drinks:** There is an opportunity for beverage companies to innovate with adult-friendly soft drinks that feature unique fruit flavor combinations. - **Non-alcoholic Premium Beverages:** Creating non-alcoholic drinks that are packaged like beer and have a premium look and feel can disrupt the world of sophisticated social drinking. - **Alcohol-alternative Innovation:** The trend of drinking less alcohol presents market opportunities for companies to create innovative alternatives to alcoholic drinks. ### Who This Affects Most - **Beverage Industry:** Beverage companies can capitalize on the trend of non-alcoholic, adult-friendly beverages that cater to those who are interested in consuming less alcohol. - **Hospitality Industry:** The emergence of non-alcoholic premium beverages provides opportunities for hotels, restaurants, and bars to offer an intriguing yet sophisticated beverage option for their guests. - **Health and Wellness Industry:** The growing trend of drinking less alcohol points to an opportunity for health and wellness companies to create products and services that support this lifestyle shift. ## Related on Trend Hunter - [Sophisticated Botanical Sodas](https://www.trendhunter.com/trends/botanical-soda.md) - [Candy-Inspired Soft Drinks](https://www.trendhunter.com/trends/barratt-soft-drinks.md) - [Fragrant Naturalistic Soft Drinks](https://www.trendhunter.com/trends/franklin-sons-soft-drinks.md) - [Gen Z-Targeted Lemonade Drinks](https://www.trendhunter.com/trends/barr-fruity-lemonade.md) - [RTD Sparkling Cordials](https://www.trendhunter.com/trends/bottlegreen.md) - [Alcohol-Free Canned Cocktails](https://www.trendhunter.com/trends/j2o-mocktails.md) - [Apple Cider Spritz Beverages](https://www.trendhunter.com/trends/apple-cider-spritz.md) - [Artisan-Inspired Fruit Cordials](https://www.trendhunter.com/trends/robinsons-fruit-cordials.md) - [Effervescent Pressed Fruit Refreshments](https://www.trendhunter.com/trends/cawston-press-sparkling-water.md)