# Boozy Adult Piñatas The Nipyatas Are Filled with Mini Bottles of Alcohol Instead of Candy By M | Published 2016-04-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/adult-piatas References: [foodiggity](http://www.foodiggity.com/nipyatas-are-pinatas-for-adults-filled-with-booze-and-candy/) & [store.laughingsquid](https://store.laughingsquid.com/sales/the-stay-classy-burrito) The Nipyatas are a series of adult Piñatas designed for more mature demographics seeking out novelty items grounded in nostalgia. The toys designed to be hit with a stick are containers dressed up as animals such as donkeys and bulls filled with [miniature bottles of alcohol](https://www.trendhunter.com/trends/personalized-tequila-bottle), rather than traditional candy. Traditionally Piñatas are cardboard boxes shaped like animals and filled with sweets, but the Nipyatas are tweaked to have an [adult-oriented surprises inside](https://www.trendhunter.com/trends/whisky-blind-box). While seemingly simpler in festive design to a Piñatas, the Nipyatas are designed to be filled with alcohol, messages or other mature treats. Despite the change in prize content, the whacking game remains the same. The Nipyatas would be a fun party game to add to [adult birthdays](https://www.trendhunter.com/trends/monopoly-board-crawl), allowing consumers to relive a game from their childhood. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 47% | Activity: 43% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Adult-oriented Novelty Items:** Creating novelty items grounded in nostalgia, but with more mature surprises inside, such as the Nipyatas, presents an opportunity to tap into the adult market segment. - **Alternative Party Games:** Nipyatas and similar adult party games that provide a fun and unique experience for consumers could disrupt the traditional party games and activities market. - **Alcohol-themed Gifts:** The rise of alcohol-themed novelty gifts, like the Nipyatas, shows an opportunity for the alcohol gifting industry to offer alternatives to traditional gift-giving. ### Who This Affects Most - **Novelty Items:** The Nipyatas present an opportunity for the novelty items industry to create similar products tailored to adult consumers. - **Party Supplies:** Nipyatas and similar adult party games present an opportunity for party supplies retailers to offer unique and fun products for the adult party market. - **Alcohol Retailers:** Alcohol retailers could tap into the demand for alcohol-themed gifts by offering products like the Nipyatas and other alcohol gift sets. ## Related on Trend Hunter - [Boozy Ice Pops](https://www.trendhunter.com/trends/hardpops.md) - [Next-Gen Drinking Games](https://www.trendhunter.com/trends/almost-friday.md) - [Hard Agua Frescas](https://www.trendhunter.com/trends/picadas.md) - [Adult-Exclusive Reimagined Board Games](https://www.trendhunter.com/trends/board-crawl.md) - [Boozy Boba Pearls](https://www.trendhunter.com/trends/alcoholic-popping-boba.md) - [Gin-Filled Christmas Baubles](https://www.trendhunter.com/trends/gin-liqueur-baubles.md) - [Punch Cocktail Pouches](https://www.trendhunter.com/trends/jinx-drinkx.md) - [Premixed Cocktail Advent Calendars](https://www.trendhunter.com/trends/cocktail-advent-calendar.md) - [Festive Cocktail Crackers](https://www.trendhunter.com/trends/cocktail-crackers.md)