# Pink Equestrian Fashion Katie Price Targets Young Riders By Cowbag | Published 2008-09-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/adult-model-targets-young-girls-katie-price-launches-pink-equestrian-range References: [kpequestrian](http://www.kpequestrian.com/) A controversial UK model has launched a range of [VERY pink accessories](https://www.trendhunter.com/trends/longchamps-le-pliage-xtra) for ponies and riders. **Katie Price** is a keen horseback rider, and always has been, even when working as a topless model under the name **Jordan**. She competes in dressage and has even written [pony care books](https://www.trendhunter.com/trends/the-manytrick-pony), which comes as a great surprise to most people. As long as it leads to better equestrian care and more people getting into riding, I say do whatever it takes! Horses will also be delighted to know at the moment that the largest range of Katie Price’s [equestrian products](https://www.trendhunter.com/trends/year-of-the-horse-ss26) is available for the riders, not the horses. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 76% | Activity: 48% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### What Makes This Trend Stand Out - **Equestrian Fashion Accessories:** Disruptive innovation opportunity: Develop sustainable and eco-friendly equestrian fashion accessories to meet the growing demand for stylish and responsible horseback riding gear. - **Youth-oriented Riding Gear:** Disruptive innovation opportunity: Create innovative and customizable riding gear targeted towards young riders to encourage their interest and participation in equestrian activities. - **Celebrity Brand Collaborations:** Disruptive innovation opportunity: Collaborate with popular celebrities and influencers in the equestrian world to create exclusive and trendy riding gear collections, attracting a wider audience to the sport. ### Sectors Adopting This - **Equestrian Fashion:** Disruptive innovation opportunity: Integrate technology, such as smart fabrics and wearable devices, into equestrian fashion to enhance functionality and performance for riders. - **Children's Equestrian Products:** Disruptive innovation opportunity: Develop child-friendly equestrian products that prioritize safety, comfort, and education, appealing to parents and promoting a new generation of riders. - **Celebrity Merchandise:** Disruptive innovation opportunity: Explore the potential of creating merchandise and branded products in partnership with celebrities involved in equestrian sports, capitalizing on their fan base and popularity. ## Related on Trend Hunter - [Model-Launched Pet Brands](https://www.trendhunter.com/trends/tate-taylor.md) - [Vibrant Rhubarb Pink Ski Poles](https://www.trendhunter.com/trends/barbie-pink-p1-ski-poles.md) - [Charitable Horse Sneakers](https://www.trendhunter.com/trends/horse-kicks.md) - [Whimsical Home-Centric Brands](https://www.trendhunter.com/trends/katie-kime.md) - [Celebrity-Inspired Cartoon Heels](https://www.trendhunter.com/trends/katy-perry-1.md) - [Luxurious Equestrian Activewear](https://www.trendhunter.com/trends/herms-yoga.md) - [Whimsical Patterned Diverse Fashion](https://www.trendhunter.com/trends/kate-spade-and-target.md) - [French Fashion House Tableware](https://www.trendhunter.com/trends/herms-tressages-questres-tableware-collection.md) - [Cat-Inspired Luxury Accessories](https://www.trendhunter.com/trends/hello-kitty-and-kate-spade.md)