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# Adult Fast Food Boxes
Burger King Israel is Offering an 'Adult Meal' for Valentine's Day

By Laura McQuarrie | Published 2017-02-14 | Naughty
Source: Trend Hunter, https://www.trendhunter.com/trends/adult-meal
References: [brandeating](http://www.brandeating.com/2017/02/burger-king-israel-offering-adult-version-of-kids-meal-for-valentines-day-2017.html) & [youtu.be](https://youtu.be/5TgNEwe1gdw)

As an alternative to a [meal box for kids](https://www.trendhunter.com/trends/happy-healthy-meal), this Valentine's Day Burger King Israel is offering The Adult Meal.

The fast food box is branded in a way that reminds of twilight, with coloring and an icon of a burger that is styled like a neon sign. In keeping with this theme, The Adult Meal is available only on Valentine's Day after 6 PM.

The box also details that the contents are only for those 18 years of age or older—inside The Adult Meal box are two [Burger King Whoppers](https://www.trendhunter.com/trends/kings-toybox), two order of fries, two beers, as well as a "[romantic adult toy](https://www.trendhunter.com/trends/love-kit)," which is something like a head massager, a sleeping mask or a feather duster prop.

## Trend Insights (Trend Hunter)

- Score: 2.0/10
- Popularity: 16% | Activity: 36% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty)

## Key Themes

### What's Driving This Trend

- **Adult Meal Boxes:** Creating adult-themed fast food boxes with limited availability presents opportunities to capitalize on holiday and event marketing.
- **Adult Toy Inclusions:** Including non-food items like adult toys as part of a meal box offering presents an opportunity to differentiate from competitors and offer a unique experience.
- **Twilight-themed Branding:** Creating themed packaging that deviates from traditional fast-food branding presents an opportunity to create buzz and engage customers beyond food offerings.

### Who This Affects Most

- **Fast Food Chain Restaurants:** Fast food chains can explore creating innovative limited-time meal boxes with adult themes and non-traditional inclusions.
- **Event and Holiday Marketing:** Marketing and event planning companies can leverage the trend of creating adult-themed meal boxes with holiday or event-specific branding to engage customers and boost sales.
- **Adult Toy Manufacturers:** Adult toy manufacturers can explore partnerships with fast food chains to include their products as part of a meal offering to reach new audiences and generate additional revenue streams.

## Related on Trend Hunter

- [Adult-Focused Meal Combos](https://www.trendhunter.com/trends/happy-meal-1.md)
- [Adult-Specific Happy Meals](https://www.trendhunter.com/trends/adult-happy-meal.md)
- [Royally Satisfying QSR Meals](https://www.trendhunter.com/trends/kings-toybox.md)
- [Valentine's Burger Kits](https://www.trendhunter.com/trends/white-castle-love-kit.md)
- [Low-Cost Adult Meal Deals](https://www.trendhunter.com/trends/grownup-meal.md)
- [Exclusive Spooky Season Meals](https://www.trendhunter.com/trends/creepy-and-kooky-meal.md)
- [Nostalgic Kidult Meals](https://www.trendhunter.com/trends/happy-meals-for-adults.md)
- [Branded QSR Advent Calendars](https://www.trendhunter.com/trends/bk-advent-calendar.md)
- [Shareable Valentine's Meals](https://www.trendhunter.com/trends/valentines-meal-for-two.md)
