# Playful Adult-Oriented QSR Meals McDonald's Partners with Cactus Plant to Launch Adult Happy Meals By Niko Pajkovic | Published 2022-10-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/adult-happy-meals References: [retailwire](https://retailwire.com/discussion/mcdonalds-rolls-out-adult-happy-meals-in-streetwear-collaboration/) & [mcdonalds](https://www.mcdonalds.com/us/en-us/meal/cactus-plant-flea-market-limited-edition-meal-boxes.html)  [McDonald's](https://www.trendhunter.com/trends/happy-meal-1) has joined forces with streetwear label [Cactus Plant Flea Market](https://www.trendhunter.com/trends/happy-meals-for-adults) to launch a new Happy Meal that is aimed at adults. The new meals come packaged in eye-catching boxes that were designed by the cult fashion brand. Because of this, they leverage Cactus Plant's use of asymmetrical typography and puff-print graphics. As of right now, the new adult-oriented Happy Meals will consist of just two offerings: a 10-piece Chicken McNugget meal or a Big Mac meal. Each meal will come with one of Cactus Plant Flea Market's signature action figures. These include Hamburgler, Grimace, Birdie, and [Cactus Buddy](https://www.trendhunter.com/trends/cpfm-smoothie). “We’re taking one of the most nostalgic McDonald’s experiences and literally repackaging it in a new way that’s hyper-relevant for our adult fans,” said Tariq Hassan, McDonald’s USA chief marketing and customer experience officer. Image Credit: Cactus Plant Flea Market ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 79% | Activity: 91% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Hyper-targeted Marketing:** Partnering with niche culture or fashion trends, like Cactus Plant, creates unique and personalized offerings for adults. - **Nostalgia Marketing:** Repackaging nostalgic experiences with a modern twist creates brand loyalty and encourages repeat purchases. - **Collectible Merchandise:** Including limited edition merchandise with fast food meals creates buzz and encourages customers to purchase multiple times to collect full set. ### Industries Being Reshaped - **Fast Food:** Fast food restaurants can differentiate their offerings and create unique experiences to appeal to highly targeted segments like adults and nostalgia seekers. - **Fashion:** Niche fashion trends can extend their brand reach and create excitement for their loyal customers through collaborations with fast food chains. - **Toy Manufacturing:** Toy manufacturers can leverage fast food partnerships to create buzz and collectible merchandise, while extending their audience reach to include fast food customers. ## Related on Trend Hunter - [Nostalgic Kidult Meals](https://www.trendhunter.com/trends/happy-meals-for-adults.md) - [Adult-Focused Meal Combos](https://www.trendhunter.com/trends/happy-meal-1.md) - [Retro QSR Meal Revivals](https://www.trendhunter.com/trends/mcdonaldland.md) - [Nostalgic Adult QSR Meals](https://www.trendhunter.com/trends/mcdonaldland-meal.md) - [Adult-Specific Happy Meals](https://www.trendhunter.com/trends/adult-happy-meal.md) - [Nostalgic QSR Miniature Experiences](https://www.trendhunter.com/trends/happy-meal-collectibles.md) - [Popular Game-Inspired QSR Menus](https://www.trendhunter.com/trends/minecraft-movie-meal.md) - [Collectible Cup QSR Meals](https://www.trendhunter.com/trends/mcdonalds-collectors-meal.md) - [90s-Inspired Anime QSR Meals](https://www.trendhunter.com/trends/mcdonalds-and-pokmon.md)