# Rice Soda-Flavored Frozen Treats The Adult Garigari-kun Rice Soda Ice Pops Have a Mellow Flavor By Michael Hemsworth | Published 2023-04-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/adult-garigarikun-rice-soda References: [soranews24](https://soranews24.com/2023/04/07/rice-flavor-popsicles-from-garigari-kun-are-japans-newest-head-scratching-sweet-treats/) & [prtimes.jp](https://prtimes.jp/main/html/rd/p/000000321.000000515.html)  The Adult Garigari-kun Rice Soda ice pops are being launched in Japan as a [frozen treat](https://www.trendhunter.com/trends/the-rice-creamery) for consumers to try out as a way to beat the heat in a decidedly less sweet way. The ice pop features a rice flavor that's mild and mellow with a [refreshing soda profile](https://www.trendhunter.com/trends/ritas-cola-italian-ice) that's perfect for adult consumers to enjoy who might be looking for an alternative to ultra-sweet alternatives. The product has 2% of the rice in the recipe grown in Japan and is branded with rice cultivation cartoon imagery to further drive home the flavor of the treat. The Adult Garigari-kun Rice Soda ice pops are being launched April 11, 2023 when shoppers can pick them up for 119 yen (~$0.91). Image Credit: PR Times ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 26% | Activity: 17% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Mild Frozen Treats:** Opportunity for brands to develop adult-oriented, mild-flavored frozen treats as an alternative to ultra-sweet options. - **Rice-based Products:** Opportunity for companies to incorporate rice into new and unique food and drink products, particularly in the frozen treat and snack industries. - **Alternative Sweeteners:** Opportunity for brands to experiment with alternative sweeteners to cater to consumers who are looking for less sugary options. ### Who This Affects Most - **Frozen Treats:** Incorporating unique flavors and mild tastes in frozen treats presents an opportunity for market differentiation. - **Snack Foods:** The use of rice in snacks presents an opportunity to create products with unique textures and flavors that appeal to health-conscious consumers. - **Beverages:** Incorporating rice flavors and alternative sweeteners in drinks presents an opportunity for differentiation and catering to a wider range of palates. ## Related on Trend Hunter - [Boozy Ice Pops](https://www.trendhunter.com/trends/hardpops.md) - [Grape-Flavored Better-For-You Sodas](https://www.trendhunter.com/trends/culture-pop-sodas.md) - [Fruit-First Frozen Treats](https://www.trendhunter.com/trends/goodpop-junior-pops.md) - [YouTuber-Backed Japanese Sodas](https://www.trendhunter.com/trends/cold-ones.md) - [Ice Pop-Flavored Sodas](https://www.trendhunter.com/trends/wild-bills-rocket-pop.md) - [Beer-Flavored Ice Pops](https://www.trendhunter.com/trends/coors-light-coorsicles.md) - [All-Natural Novelty Pops](https://www.trendhunter.com/trends/arizona-ice-pops.md) - [Sour Frozen Pop Bites](https://www.trendhunter.com/trends/goodpop-x-smartsweets.md) - [Chewy Frozen Pops](https://www.trendhunter.com/trends/trolli-gummi-pops.md)