# Building-Sized Games AdTrace Projection Technology Makes Ads Bigger & Bolder By James Bradley | Published 2010-06-10 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/adtrace References: [youtube](http://www.youtube.com/watch?v=ghoNUShY-9k) & [projectionadvertising](http://projectionadvertising.co.uk/news.aspx) Battersea Power Station took off with a large projection of Super Mario Galaxy 2 for the game's release thanks to AdTrace. This endeavor is the marker of the next generation of [building projection technology](https://www.trendhunter.com/trends/xr10-laser). The emergence of video mapping technology provided by AdTrace is sure to have an impact on advertising. Big brands are keen to put their marketing spend into [outdoor projection](https://www.trendhunter.com/trends/maybank-light-show) well into the summer months thanks to the advent of video mapping projections. Check out the [Nintendo](https://www.trendhunter.com/trends/protohologram)- commissioned above! ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 35% | Activity: 88% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Building Projection Technology:** AdTrace's video mapping technology is ushering in the next generation of building projection technology. - **Outdoor Advertising:** Big brands are investing in outdoor projection due to advancements in video mapping technology. - **Brand Marketing Experiences:** Building-sized games and projections create unique and memorable brand marketing experiences. ### Who This Affects Most - **Advertising:** AdTrace's video mapping technology is disrupting the advertising industry by providing new and innovative ways to showcase products and messages. - **Gaming:** Building-sized projections of video games, such as Super Mario Galaxy 2, are creating immersive gaming experiences and opening up new possibilities for gameplay. - **Real Estate:** Building projection technology is disrupting the real estate industry by providing a new way to showcase properties and attract potential buyers. ## Related on Trend Hunter - [Groundbreaking AR Posters](https://www.trendhunter.com/trends/windooh.md) - [Spooky Street Ad Experiences](https://www.trendhunter.com/trends/fanta-halloween-projection.md) - [Interactive Game Advertisements](https://www.trendhunter.com/trends/samsung-ads-gamebreaks.md) - [Record-Breaking AR Mirrors](https://www.trendhunter.com/trends/ar-mirror-fffaceme.md) - [Playful Creative Design Billboards](https://www.trendhunter.com/trends/3d-billboards.md) - [Large-Screen Sports Campaigns](https://www.trendhunter.com/trends/big-game-big-screen.md) - [Metaverse Billboard Ads](https://www.trendhunter.com/trends/admix.md) - [Immersive Hybrid Billboards](https://www.trendhunter.com/trends/halloween-thrillboards.md) - [Dynamic Metaverse Billboards](https://www.trendhunter.com/trends/metaverse-billboard.md)