# Ad-Supported Streaming Service Options Disney+ Will Launch an Ad-Supported Subscription Tier By Michael Hemsworth | Published 2022-03-07 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/adsupported-subscription-tier References: [geeky-gadgets](https://www.geeky-gadgets.com/disney-confirms-ad-supported-tier-for-disney-7-3-22/) & [disneyplus](https://www.disneyplus.com)  [Disney+](https://www.trendhunter.com/trends/disney-3) has announced that it will be launching an ad-supported subscription tier in a bid to help expand access to the streaming service and more. The announcement confirmed rumors as of late that the company would launch an ad-supported option for subscribers, but didn't come with information related to pricing. The subscription tier will be launched in late-2022 and will offer subscribers with access to the service for a price point below the present cost of $7.99, but of course with advertisements that play periodically. Chairman, [Disney Media](https://www.trendhunter.com/trends/disney-1), and Entertainment Distribution Kareem Daniel commented on the new ad-supported subscription tier for Disney+ saying, "Expanding access to Disney+ to a broader audience at a lower price point is a win for everyone – consumers, advertisers, and our storytellers. More consumers will be able to access our amazing content. Advertisers will be able to reach a wider audience, and our storytellers will be able to share their incredible work with more fans and families.” ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 13% | Activity: 12% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) ## Key Themes ### Key Themes Behind This Trend - **Ad-supported Streaming Services:** The trend of offering ad-supported streaming services is growing, creating opportunities for companies to expand their audience by offering lower-priced subscription tiers with periodic advertisements. - **Broadening Access to Streaming Services:** Companies like Disney+ are exploring ways to expand access to their streaming services by offering lower-priced tiers that are ad-supported, opening up new revenue streams for themselves and value propositions for customers. - **Advertising Opportunities in Streaming Services:** As more companies offer ad-supported streaming services, there are significant opportunities for advertisers to reach a wider audience and for storytellers to share their work with more families and fans. ### Where This Applies - **Streaming Services:** Streaming services across a variety of industries, including entertainment and sports, are exploring ad-supported subscription tiers as a means of broadening access to their content and expanding revenue streams. - **Advertising:** The growth of ad-supported streaming services presents opportunities for advertisers to reach a wider audience with periodic advertising, with the potential to develop new content formats and approaches that resonate with consumers. - **Media and Entertainment:** Companies in the media and entertainment industries, such as Disney+ and others, are exploring ways of broadening access to their content and expanding their revenue streams through ad-supported subscription tiers that offer lower-priced access to their content. ## Related on Trend Hunter - [Ad-Supporting Streaming Services](https://www.trendhunter.com/trends/affordable-netflix.md) - [Low-Cost Streaming Services](https://www.trendhunter.com/trends/roku-howdy.md) - [Combined Streaming Services](https://www.trendhunter.com/trends/warner-bros-discovery.md) - [Exclusive Subscription-Based Merchandise](https://www.trendhunter.com/trends/disney-1.md) - [Ad-Supported FAST Channels](https://www.trendhunter.com/trends/sling-tv-1.md) - [New Streaming Service Formats](https://www.trendhunter.com/trends/streaming-services1.md) - [Discounted Streaming Service Promotions](https://www.trendhunter.com/trends/hulu-black-friday.md) - [Platform Tonal Branding Updates](https://www.trendhunter.com/trends/disney-3.md) - [Accessible Ad-Supported AI Platforms](https://www.trendhunter.com/trends/chatgpt-go.md)