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# AI-Powered Ad Systems
Google's 'Adsense Auto' Uses Machine Learning to Make Intelligent Decisions

By Laura McQuarrie | Published 2018-02-22 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/adsense-auto
References: [campaignlive](https://www.campaignlive.co.uk/article/google-launches-machine-learning-powered-automated-ads-adsense/1457732) & [adsense.googleblog](https://adsense.googleblog.com/2018/02/introducing-adsense-auto-ads.html)

[Google's](https://www.trendhunter.com/trends/google-ads-campaigns) Adsense program lets publishes monetize online content with advertisements—and now the next generation of this technology with Adsense Auto. As Google describes, Adsense Auto ads "use machine learning to make smart placement and monetization decisions" on the behalf of publishers.

Getting started with Adsense Auto ads involves embedding a piece of code across all pages. Preferred ad formats can then be toggled with ease, without the need to change code. With the required lines of code in place, Google's Adsense auto gets to work on analyzing pages, finding potential advertising placements and featuring ads that will enhance the user experience.

As part of the new program, Google Adsense Auto also has the potential to identify available ad space and place new advertisements as a means of increasing revenue.

Image Credit: Google

## Trend Insights (Trend Hunter)

- Score: 1.9/10
- Popularity: 13% | Activity: 36% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [AI](https://www.trendhunter.com/ai)

## Key Themes

### Key Themes Behind This Trend

- **Machine Learning Ad Placement:** Google's Adsense Auto uses machine learning to make smart placement decisions for ads, creating opportunities for AI-powered ad systems and increased marketing efficiency.
- **Dynamic Ad Monetization:** Adsense Auto's ability to analyze pages and identify available ad space opens doors for dynamic ad monetization through data-driven decision making and ad optimization.
- **Automated Advertising:** Adsense Auto's automation of ad placement and revenue optimization presents opportunities for the development of more sophisticated and streamlined automated advertising systems.

### Where This Applies

- **Digital Advertising:** Adsense Auto's machine learning ad placement caters to the needs of digital advertising by creating opportunities for targeted ad placements without requiring extra coding or effort.
- **Online Publishing:** The use of Adsense Auto's intelligent ad decision making improves online publishing's content monetization efforts by providing more intelligent placement of ads, maximizing revenue, and improving user experience.
- **Artificial Intelligence:** Adsense Auto's AI-powered ad systems featuring smart placement decisions and revenue optimization prove that AI technology is paving the way for the future of advertising.

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