# Ads With Attitude New Motorola Campaigns Appeal to Your Snobby Side By Going Like Sixty | Published 2009-02-28 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/ads-with-attitude-motorola-appeals-to-your-snobby-side References: [motorola](http://www.motorola.com/consumers/v/item.jsp?vgnextoid=771ba2c96cfad110VgnVCM1000008806b00aRCRD&localeId=33&WT.mc_id=feb-enl-rberry&WT.mc_ev=click) [Motorola](https://www.trendhunter.com/trends/styled-with-moto) sent me an email yesterday appealing to my ego and explaining how I wouldn't be a “dweeb” if I had their new phone. There was some useful advice along with their minor sales pitch: “Never pet a burning dog. Always pass on day-old sushi. Never send money to a strange Nigerian diplomat via e-mail.” **Implications** - Ads like this tap into cultural vernacular in order to give consumers the impression that they are not being sold to so much as conversed with. There is a lot to be said for an advertising campaign that adopts a less impersonal tone with their marketing than their competitors, and the effectiveness of speaking with your target market rather than at your target market is definitely not to be dismissed. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 45% | Activity: 23% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Culture-centric Advertising:** Opportunity to create marketing campaigns that incorporate cultural references for a conversational tone. - **Personalization in Advertising:** Opportunity to personalize ads and speak with customers for a more effective marketing approach. - **Vernacular-based Branding:** Opportunity to use cultural vernacular and colloquialisms in branding to create a unique and relatable brand identity. ### Sectors Adopting This - **Advertising:** Opportunity for advertising agencies to focus on building campaigns that incorporate cultural references for a conversational tone. - **Marketing:** Opportunity for marketers to personalize their approach and speak with customers for a more effective marketing strategy. - **Branding:** Opportunity for brands to use cultural vernacular and colloquialisms to set themselves apart and create a more relatable brand identity. ## Related on Trend Hunter - [GenAI Flip Phone Campaigns](https://www.trendhunter.com/trends/styled-with-moto.md) - [High-Concept Brand Campaigns](https://www.trendhunter.com/trends/legitimate-you.md) - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md) - [No-Nonsense Grooming Campaigns](https://www.trendhunter.com/trends/rock-face-makes-scents-campaign.md) - [Convention-Challenging AC Campaigns](https://www.trendhunter.com/trends/windfree.md) - [Anti-AI Beer Billboards](https://www.trendhunter.com/trends/heineken-friend.md) - [Distraction-Free Flip Phones](https://www.trendhunter.com/trends/consumer-cellular.md) - [Lazy Cereal Campaigns](https://www.trendhunter.com/trends/surreal-cereal.md) - [Burger Ad Campaigns](https://www.trendhunter.com/trends/burger-kings-new-campaign.md)