# Ads to Attract Men's Attention By kyosuke0603 | Published 2007-03-23 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/ads-to-attract-mens-attention References: [adpunch.org](http://www.adpunch.org/entry/strategically-placed-ads-to-attract-mens-attention/) & [blog.coolz0r](http://blog.coolz0r.com/2006/09/07/che-counter-posters/) These risque but hilariously eye-catching ads by Ché magazine aim to attract men's attention. It's quite hilarious to see the effect that results when a male attendant is on duty, but this only adds to how funny they are!. **Implications** - When it comes to [effective advertising](https://www.trendhunter.com/trends/nobody-reads-ads), drawing attention is half the battle. [Quirky but effective strategies](https://www.trendhunter.com/trends/gosh-food) like this are definitely effective at generating interest, and consumers are bound to be amused by the inherent silliness behind a campaign such as this one. Because so many advertisements approach their target market the same way, companies that embrace a [creative and mischievous approach](https://www.trendhunter.com/trends/so-clean-you-can-kiss-it) like this are sure to standout from the crowd in a dramatic way. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 79% | Activity: 28% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### Why This Trend Is Growing - **Creative Advertising:** Innovative and quirkier advertising strategies like the one seen in this article are gaining traction as companies aim to stand out from the crowd. - **Humorous Advertising:** The use of humor in advertising campaigns, as demonstrated in this article, is a growing trend that captures consumer attention and generates interest. - **Gender-specific Advertising:** Advertisements targeted specifically towards men, like the ones showcased in this article, are becoming more prevalent as companies aim to reach their desired audience through tailored messaging. ### Industries Being Reshaped - **Marketing and Advertising:** In the marketing and advertising industry, there is an opportunity for disruptive innovation by embracing more creative and humorous strategies to engage consumers. - **Media and Publishing:** The media and publishing industry can explore disruptive innovation by creating eye-catching and humorous content that attracts audience attention and drives engagement. - **Fashion and Lifestyle:** In the fashion and lifestyle industry, disruptive innovation opportunities lie in the development of humorous and quirky advertising campaigns that resonate with the target market. ## Related on Trend Hunter - [Creative Ad Responses](https://www.trendhunter.com/trends/kiehls-response.md) - [Interactive Scented Billboard Ads](https://www.trendhunter.com/trends/lola-mullenlowe.md) - [Provocative Guerrilla Campaigns](https://www.trendhunter.com/trends/mwcurated.md) - [Satirical Feminist-Forward Ads](https://www.trendhunter.com/trends/underpaid-women.md) - [Humorous Menswear Ads](https://www.trendhunter.com/trends/mens-wearhouse.md) - [No-Nonsense Grooming Campaigns](https://www.trendhunter.com/trends/rock-face-makes-scents-campaign.md) - [Marketer-Targeted Cereal Ads](https://www.trendhunter.com/trends/out-of-home-campaign.md) - [Humorous Natural Deodorant Campaigns](https://www.trendhunter.com/trends/every-man-jack-still-smell-good.md) - [Viral Slogan-Inspired Campaigns](https://www.trendhunter.com/trends/manscaped1.md)