# Shattered Shoes Saatchi & Saatchi Pair With Lamisil to Promote Fungus-Free Feet By Shelby Lee Walsh | Published 2009-06-15 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/ads-saatchi-saatchi-lamisil References: [adsoftheworld](http://adsoftheworld.com/media/print/lamisil_sandal_1) & [saatchi](http://www.saatchi.com) There is nothing cool about foot fungus, but if any advertising agency could change your mind, it would probably be [Saatchi](https://www.trendhunter.com/trends/more-ball-games) & Saatchi. In this ad from Switzerland, they [shatter and shred shoes](https://www.trendhunter.com/trends/flex-as-you-go) to promote Lamisil, a product used to treat infections that attacks finger and toenails. The motto of the campaign is located on the lower right corner of their ads and reads, “For feet you won't want to hide.” Brilliant! **Implications** - Many topics can often be awkward and unpleasant to discuss, such as a medical condition. But by presenting a product for something like a foot fungus in a visually appealing and fashionable way, businesses are able to break down the barrier of socially acceptable conversation topics and make their product more approachable and appealing to consumers. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 17% | Activity: 45% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Key Themes Behind This Trend - **Creative Medical Advertisements:** Advertising agencies are finding innovative ways to present medical products in visually appealing and fashionable ways. - **Breaking Social Taboos:** By breaking down socially acceptable conversation topics, businesses are able to make their products more approachable and appealing to consumers. - **Visual Marketing:** Visual advertising and marketing techniques are becoming increasingly popular as they are able to capture the attention of the audience and promote the product in a more creative and engaging way. ### Where This Applies - **Pharmaceuticals:** Pharmaceutical companies can take advantage of creative advertisements that make their products more appealing and approachable to consumers. - **Advertising and Marketing:** Advertising and marketing agencies can use innovative and visually engaging methods to promote their clients' products, breaking down social taboos and making the products more approachable. - **Fashion and Design:** Fashion and design industries can collaborate with medical companies to create products that are both fashionable and functional, promoting healthy lifestyles and breaking down social stigmas surrounding certain medical conditions. ## Related on Trend Hunter - [Animated Footwear Campaigns](https://www.trendhunter.com/trends/free-your-feet.md) - [Creative Ad Responses](https://www.trendhunter.com/trends/kiehls-response.md) - [Drug-Themed April Fool's Gags](https://www.trendhunter.com/trends/innocean-berlin.md) - [Cosmetic Branding Design Initiatives](https://www.trendhunter.com/trends/unsexydesignchallenge.md) - [Stylistic Footwear Campaigns](https://www.trendhunter.com/trends/make-your-way-campaign.md) - [Comfort-Focused Footwear Ads](https://www.trendhunter.com/trends/aldo-spring-2024-campaign.md) - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md) - [Bold Footwear Brand Resets](https://www.trendhunter.com/trends/try-every-thing-campaign.md) - [Authentic Footwear Campaigns](https://www.trendhunter.com/trends/crocs-wonderfully-unordinary.md)