# Dangerous Pimple Popping Oxy Cream Ad Shows Sliding Doors As Extreme Zit Squeezers By Going Like Sixty | Published 2009-02-26 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/ads-reflect-life-erupdating-getting-rid-of-stubborn-zit References: [coolmarketingthoughts](http://www.coolmarketingthoughts.com/2006/07/31/oxy-cream/) Oxy Cream grabs your attention and delivers their marketing message: *When You've Tried Everything Else* with these [zit-popping ads](https://www.trendhunter.com/trends/skin-obsessed). Oh, these ads might hit too close to home, but can't we all identify with the [indestructible zit](https://www.trendhunter.com/trends/pimple-paste) that strikes at the most inopportune time? Not sure if this is a concept campaign or real life; details are lacking, I'll eruptdate when something pops up. **Implications** - [Advertisements that show extreme measures](https://www.trendhunter.com/trends/axe-campaign) to solve a problem connect with the viewer as the viewer can place themselves in similar situations. By using this tactic, the agency is able to demonstrate to the viewer that the company understands their feelings or viewpoints. Therefore, create a positive relationship with the product. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 33% | Activity: 59% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Extreme Advertisements:** Disruptive innovation opportunity: Create ads that showcase extreme measures to solve a problem, connecting with viewers on a relatable level. - **Emotional Connection:** Disruptive innovation opportunity: Develop marketing campaigns that demonstrate understanding of consumers' feelings and viewpoints, building a positive relationship with the product. - **Concept Vs. Reality:** Disruptive innovation opportunity: Explore the effectiveness of concept campaigns in engaging audiences and generating interest. ### Where This Applies - **Advertising:** Disruptive innovation opportunity: Rethink traditional advertising approaches by incorporating extreme measures and emotional connections into campaigns. - **Skincare:** Disruptive innovation opportunity: Introduce innovative products or treatments that effectively address and solve persistent skin issues. - **Content Creation:** Disruptive innovation opportunity: Experiment with concept campaigns and unique storytelling techniques to captivate audiences and generate buzz. ## Related on Trend Hunter - [Attention-Grabbing Acne Tubes](https://www.trendhunter.com/trends/pure-daily-care.md) - [Acne Emergency Hotlines](https://www.trendhunter.com/trends/dispatch-sms-hotline.md) - [Acne-Fighting Mini-Games](https://www.trendhunter.com/trends/level-up-lobby.md) - [Fast Acting Acne Kits](https://www.trendhunter.com/trends/zit-zapper-pimple-patches.md) - [Foggy Self-Care Billboards](https://www.trendhunter.com/trends/windows-of-selfcare.md) - [Effortless Skincare Campaigns](https://www.trendhunter.com/trends/deglaze-my-makeup-with-me.md) - [Authentic Skincare Campaigns](https://www.trendhunter.com/trends/authentic-skincare-campaign.md) - [Debunking Skincare Campaigns](https://www.trendhunter.com/trends/periodic-fable.md) - [Youth-Focused Skincare Campaigns](https://www.trendhunter.com/trends/proactiv.md)