# Mini-Mobile Ads Land Rover Sends a Big Message With Miniature World Scenes By Shelby Lee Walsh | Published 2009-07-06 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/ads-land-rover References: [adsoftheworld](http://adsoftheworld.com/media/print/land_rover_commercial_vehicles_play_1) & [landrover](http://www.landrover.com/) [Land Rover](https://www.trendhunter.com/trends/future-astronaut) had a big idea for a very small ad. One of their latest [print advertisements](https://www.trendhunter.com/trends/royal-ontario-museum) to sell Land Rover commercial vehicles had them working with miniatures. Taking the boat out of the water, driving off-road in the country and working on a construction site, these ads show that their commercial vehicles can go just about anywhere and do just about anything. Their slogan, “Discovery Commercial makes work play,” is the perfect big message to accompany these little advertisements. Advertising agency Rainey Kelly Campbell Roalfe/Y&R did an excellent job on this campaign! ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 49% | Activity: 58% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Miniature Advertising:** Using miniatures in advertisements can create a unique and attention-grabbing campaign. - **Creative Advertisements:** Innovative advertisements like Land Rover's miniature scenes can stand out in a world full of advertising noise. - **Advertising with a Message:** Including a clear message with creative advertisements can help drive the message home and make a lasting impression on viewers. ### Where This Applies - **Automotive Industry:** Using creative advertisements like Land Rover's miniature scenes can help automotive companies stand out in a crowded market. - **Advertising Industry:** Continued innovation, like the use of miniatures in advertising, can drive growth and customer engagement in the advertising industry. - **Construction Industry:** By showcasing vehicles in unlikely and challenging environments in advertisements, companies in the construction industry can better communicate their durability and versatility. ## Related on Trend Hunter - [Miniature Billboard Ads](https://www.trendhunter.com/trends/mini-media.md) - [Travel-inspired Brand Campaigns](https://www.trendhunter.com/trends/road-and-beyond.md) - [Reality-Bending Car Ads](https://www.trendhunter.com/trends/cargurus-latest-ad.md) - [Miniature Collectible Campaigns](https://www.trendhunter.com/trends/worlds-smallest.md) - [Adventure-Inspired Auto Ads](https://www.trendhunter.com/trends/made-for-what-youre-made-of.md) - [Female Space Exploration Campaigns](https://www.trendhunter.com/trends/future-astronaut.md) - [Innovative Outdoor Advertising Campaigns](https://www.trendhunter.com/trends/outdoor-advertising-campaign.md) - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md) - [Minimalist SUV-Inspired Toys](https://www.trendhunter.com/trends/land-rover-icon-model-01.md)