# Ruby-Red Lipped Editorials The Adriana Lima Blumarine Fall 2011 Campaign is Colorful and Alluring By Jordan Sowunmi | Published 2011-07-05 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/adriana-lima-blumarine-fall-2011 References: [zac-fashion](http://zac-fashion.com/adriana-lima-for-blumarine-fall-2011-campaign) & [blumarine](http://www.blumarine.com/) The Adriana Lima Blumarine Fall 2011 campaign is a perfect example of what can happen when an [ad campaign](https://www.trendhunter.com/trends/contemporary-femininity) catches lightning in a bottle, and it does so by simply dressing one of the world's most famous [supermodels](https://www.trendhunter.com/trends/dior-addict-2026-collection) in colorful duds and setting her against a plain blue backdrop and green shrubbery. The 30-year-old Brazilian bombshell Lima is stunning in a resplendent purple dress, before switching into an aggressive leopard print dress and writhing against some greenery. The Adriana Lima Blumarine Fall 2011 campaign captures Lima at her best -- her facial expressions are a deft combination of serenity, confidence, and sensuality. Another highlight of the shoot are Lima's [alluring ruby red lips](https://www.trendhunter.com/trends/vamp-lipstick), which stay slightly parted for the duration of the shoot. A preview of the Blumarine Fall/Winter 2011/2012 line is available now. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 93% | Activity: 88% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What Makes This Trend Stand Out - **Colorful Fashion Campaigns:** There is an opportunity for fashion brands to create visually stunning and captivating ad campaigns by incorporating vibrant colors and captivating backdrops. - **Supermodel Endorsements:** Brands can leverage the popularity and influence of top supermodels like Adriana Lima to create impactful and alluring ad campaigns that capture consumer attention. - **Statement Lip Colors:** The use of bold, ruby-red lip colors in fashion campaigns presents an opportunity for cosmetic brands to promote trendy, attention-grabbing shades. ### Sectors Adopting This - **Fashion:** Fashion brands can harness the power of captivating ad campaigns to promote their seasonal collections and attract customers. - **Advertising:** By collaborating with supermodels, advertising agencies can create visually striking campaigns that resonate with their target audience. - **Cosmetics:** Cosmetic brands can capitalize on the trend of statement lip colors by promoting bold shades and demonstrating how they can enhance overall looks. ## Related on Trend Hunter - [Actress Lip Color Campaigns](https://www.trendhunter.com/trends/tom-ford-runway-lip-color.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Model-Backed Chrome Bottles](https://www.trendhunter.com/trends/adriana-lima-and-waterdrop.md) - [Couture Beauty Campaigns](https://www.trendhunter.com/trends/dior-2024-campaign.md) - [Influencer-Backed Valentine's Day Collections](https://www.trendhunter.com/trends/bobbi-althoff.md) - [High-End Beauty Campaigns](https://www.trendhunter.com/trends/la-beaut-louis-vuitton-campaign.md) - [Unapologetic Lingerie Campaigns](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty.md) - [Collaborative Luxe Swimwear](https://www.trendhunter.com/trends/adriana-degreas-x-sabine-getty.md)