# Fluorescent Face Paint The Adriana Gerasimova 'Crossroads' Shoot is Native-Inspired By Meghan Young | Published 2010-07-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/adriana-gerasimova-crossroads References: [behance.net](http://www.behance.net/gallery/CROSSROADS_project-4-the-explorer_05_2010/558273) & [addminimal](http://addminimal.com) The Adriana Gerasimova 'Crossroads' series brings a little something-something to the realm of [fashion photography](https://www.trendhunter.com/trends/il-pranzo-campaign). Stepping away from typical photo shoots, she has crossed over to a edgier, more abstract dimension, seemingly inspired by the [Native American wardrobe](https://www.trendhunter.com/trends/alanah-jewell) and use of war paint. Working in collaboration with [Bliss Studio](https://www.trendhunter.com/trends/bliss-pro) and model Irina, the Adriana Gerasimova 'Crossroads' combines tradition with contemporary concepts. Featured in the fifth edition of Species Magazines, it explores the idea of diversity. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 72% | Activity: 57% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Native-inspired Fashion Photography:** Disruptive innovation opportunity includes creating unique and edgy photo shoots that incorporate traditional and contemporary concepts. - **War Paint-inspired Makeup:** Disruptive innovation opportunity includes creating fluorescent face paint product lines that can be used to create edgy, abstract looks. - **Diverse Representation in Fashion:** Disruptive innovation opportunity includes promoting and featuring models of all ethnicities and body types in fashion publications and campaigns. ### Where This Applies - **Fashion Photography:** Innovative photographers and creative studios can push the boundaries of fashion photography by experimenting with unconventional themes and concepts. - **Cosmetics:** Cosmetic companies can create fluorescent face paint lines that cater to consumers looking to create bold, abstract makeup looks. - **Fashion Retail:** Fashion companies can work towards representing diversity in their campaigns and publications, showcasing how their clothing can fit all types of individuals. ## Related on Trend Hunter - [Vibrant Design Collections](https://www.trendhunter.com/trends/neon-primitivism.md) - [Plant-Powered Neon Mascaras](https://www.trendhunter.com/trends/neon-mascara.md) - [Handcrafted Flower Crown Collections](https://www.trendhunter.com/trends/handcrafted-flower-crown.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Runway-Inspired Peel-Off Masks](https://www.trendhunter.com/trends/glass-001-artistry-mask.md) - [LED-Infused Festival Fashion](https://www.trendhunter.com/trends/tinsel-arcade.md) - [Grungy Movie-Inspired Cosmetics](https://www.trendhunter.com/trends/half-magic-beauty.md) - [Luminous Gloss-Inspired Installations](https://www.trendhunter.com/trends/miami-art-week.md)