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# Juxtaposed Portraits
Adrian Portmann Creates Two-Sided Beauty Snapshots

By Deborah Kim | Published 2011-07-17 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/adrian-portmann
References: [ruphotography.ru](http://www.ruphotography.ru/postdetails/216006) & [tumblr.agenerousdesigner](http://tumblr.agenerousdesigner.com/post/20414177/adrian-portman-photography)

You'll be seeing double with this beautiful [two-sided fashion photography](https://www.trendhunter.com/trends/two-face-house) by the talented Switzerland-born photographer Adrian Portmann. She is better known for shooting commercial brands like Pucci, [Seven and Levi's](https://www.trendhunter.com/trends/seven-kids).

These bilateral photo spreads are interesting because you get to see the [contrast of the photos](https://www.trendhunter.com/trends/split-bust) as they stand side by side. Some of the photographs concentrate on halves, using the top half of the body in one photo and the bottom half in other. Other photographs concentrate on smaller areas in one photo and zoom out into the face on the other. Adrian Portmann isn't afraid to cross boundaries, and she even touches on controversial taboo topics like lip augmentation; in another shot, she juxtaposes an expecting mother with other single women.

## Trend Insights (Trend Hunter)

- Score: 5.1/10
- Popularity: 71% | Activity: 73% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography)

## Key Themes

### Key Themes Behind This Trend

- **Two-sided Photography:** Opportunity to explore new ways of capturing and presenting images by using double-sided photography.
- **Contrasting Portraits:** Opportunity to create striking visual impact by juxtaposing contrasting elements in portrait photography.
- **Exploring Taboo Topics:** Opportunity to push boundaries and spark discussions by addressing controversial or taboo subjects in photography.

### Where This Applies

- **Fashion Photography:** Opportunity for fashion photographers to experiment with new techniques and concepts in their work.
- **Advertising and Branding:** Opportunity for brands to utilize double-sided photography to create captivating and memorable advertising campaigns.
- **Art and Fine Art Photography:** Opportunity for artists and photographers to use the technique of contrasting portraits to evoke emotional responses and challenge conventional ideas.

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