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# Indoor Sports Social Enterprises
Adrenaline Alley Gets Young People Together with Fun and Media

By Tiana Reid | Published 2013-01-12 | Social Good
Source: Trend Hunter, https://www.trendhunter.com/trends/adrenaline-alley
References: [facebook](https://www.facebook.com/pages/Adrenaline-Alley-CORBY/45003843296) & [adrenalinealley](http://www.adrenalinealley.co.uk/)

Based in Corby, United Kingdom, Adrenaline Alley is a place where youth can get together, have fun and get some exercise. The center itself is actually the largest indoor urvan sports center in the United Kingdom.

This social enterprise fosters its sustainability and social impact through a variety of partnerships. It's no surprise, too, that the organization is on (and active on) almost every social network imaginable. From video footage of skateboarding and scootering to in-motion Instagram photos, it's youth-specific online marketing strategies like these that gets young people involved.

**Contact Information**
Adrenaline Alley [website](http://www.adrenalinealley.co.uk/)
Adrenaline Alley on [Facebook](https://www.facebook.com/pages/Adrenaline-Alley-CORBY/45003843296)
Adrenaline Alley on [Twitter](https://twitter.com/AdrenalineAlley)
Adrenaline Alley on [Google Plus](https://plus.google.com/116940223530472199779/posts)
Adrenaline Alley on [MySpace](http://www.myspace.com/adrenalinealley)
Adrenaline Alley on [Instagram](http://instagram.com/adrenalinealley/)

## Trend Insights (Trend Hunter)

- Score: 0.6/10
- Popularity: 5% | Activity: 5% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Gen Z
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness)

## Key Themes

### What Makes This Trend Stand Out

- **Youth Social Engagement:** The trend of creating dedicated spaces and online marketing strategies to engage youth in social activities.
- **Indoor Urban Sports:** The trend of establishing large indoor urban sports centers for young people to have fun and exercise in a controlled environment.
- **Partnerships for Sustainability:** The trend of forming partnerships to foster sustainability and social impact in social enterprises.

### Sectors Adopting This

- **Social Impact Organizations:** Social enterprises that focus on engaging young people through sports and social activities.
- **Youth Recreation and Sports:** Industries that cater to the needs of young people by offering indoor urban sports facilities and recreational activities.
- **Social Media Marketing:** Industries that specialize in using various social media platforms to market products and engage with youth audiences.

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