# Skydiving Mice Microsoft Uses Daredevil Rodent to Plug PC Peripherals By Cecilia Biemann | Published 2008-11-07 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/adrenalin-junkie-mice-microsofts-daredevil-skydiving-mouse References: [current](http://current.com/items/89487746_skydiving_mouse) This latest viral video from [Microsoft](https://www.trendhunter.com/trends/microsoft-2) captures a daredevil white mouse named Harvey on camera as he skydives out of a plane at 10,000ft. Don’t worry, the adorable little adrenaline junkie with the [rainbow parachute](https://www.trendhunter.com/trends/versa-elite-300) makes a very smooth landing. The tagline at the end of the video reads: “Expect more from [your mouse](https://www.trendhunter.com/trends/highprecision-computer-peripherals).” I can’t believe the poor little creature didn’t suffer a heart attack. Perhaps he wasn’t the first mouse to attempt the jump. I didn’t see a note saying “No animals were hurt during the making of this video.” ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 12% | Activity: 53% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Viral](https://www.trendhunter.com/viral) ## Key Themes ### Why This Trend Is Growing - **Viral Animal Marketing:** Using animals in marketing campaigns to gain viral attention and increase brand awareness. - **Extreme Marketing Tactics:** Employing over-the-top marketing stunts to create a buzz and generate excitement among customers and fans. - **Adventurous Branding:** Tying brands to daring or adventurous activities or accomplishments to create a unique brand identity. ### Industries Being Reshaped - **Technology:** Using unconventional marketing strategies in order to appeal to tech-savvy customers and build a modern brand image. - **Travel and Tourism:** Incorporating extreme sports or adventures into travel and tourism campaigns to attract thrill-seeking travelers. - **Consumer Goods:** Using creative marketing tactics to differentiate products and stand out in crowded consumer markets. ## Related on Trend Hunter - [Marine-Inspired Mouse Concepts](https://www.trendhunter.com/trends/arjun-vallabheshwar.md) - [High-Performance Mouses](https://www.trendhunter.com/trends/keychron-1.md) - [Featherlight Infinite Power Mouses](https://www.trendhunter.com/trends/angry-miao-infinity-mouse.md) - [High-Performance Gaming Mouses](https://www.trendhunter.com/trends/pulsefire-haste.md) - [Rapid-Fire Wireless Gaming Mice](https://www.trendhunter.com/trends/wireless-gaming-mice.md) - [Whale-Inspired PC Peripherals](https://www.trendhunter.com/trends/orca-mouse-concept.md) - [Customizable RGB Mouses](https://www.trendhunter.com/trends/keychron.md) - [Luxe Automotive Computer Mice](https://www.trendhunter.com/trends/level-10-m-hybrid.md) - [Low-Latency Computer Mice](https://www.trendhunter.com/trends/gxt-908-redex.md)