# Instagram Camera Commercials (UPDATE) ADR Studio Unveils an Advert on the Socialmatic Camera By Erin Fox | Published 2012-10-23 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/adr-studio References: [highsnobiety](http://www.highsnobiety.com/2012/10/10/a-first-video-of-the-instagram-socialmatic-camera/) & [social-matic](http://www.social-matic.com/) The much-anticipated ‘[Instagram](https://www.trendhunter.com/trends/retro-instagram-gadget)’ camera is almost here, prompting ADR Studio to release its first video advertisement plug for the camera today. The Socialmatic Camera is black in color and is a portable device perfect for people on the go. Much like the ancient [Polaroid](https://www.trendhunter.com/trends/analog-life) cameras, this device prints pictures on demand from the actual camera. The photos have an adhesive on the back so the picture is able to stick to any surface one deems appropriate. The advertisement resembles many of the [Apple](https://www.trendhunter.com/trends/icam-pro-concept) ads floating on the Internet. From minimalist white backgrounds to simple speech, this ADR Studio short outlines the functions of the Socialmatic Camera. With unique filters ready to match any need, the Socialmatic Camera is the perfect Instagram portable photography tool for any non-smart phone users. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 72% | Activity: 57% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Photography](https://www.trendhunter.com/photography) ## Key Themes ### Why This Trend Is Growing - **Portable Photography Tools:** There is a disruptive innovation opportunity in creating portable photography tools that cater to non-smart phone users, like the Socialmatic Camera. - **On-demand Printing Devices:** The Socialmatic Camera's on-demand printing feature presents a disruptive innovation opportunity for companies looking to create devices that print pictures instantly. - **Instagram Advertising:** With the rise of Instagram cameras, there is a disruptive innovation opportunity to develop advertising strategies specifically tailored to the platform. ### Industries Being Reshaped - **Photography Equipment:** Companies in the photography equipment industry can take advantage of the disruptive innovation opportunities presented by portable photography tools like the Socialmatic Camera. - **Printing Technology:** The on-demand printing feature of the Socialmatic Camera presents a disruptive innovation opportunity for companies in the printing technology industry. - **Digital Advertising:** The rise of Instagram cameras opens up a disruptive innovation opportunity for companies in the digital advertising industry to create strategies specifically tailored to the platform. ## Related on Trend Hunter - [Analog-Themed Camera Campaigns](https://www.trendhunter.com/trends/analog-life.md) - [Retro Social App Devices](https://www.trendhunter.com/trends/retro-instagram-gadget.md) - [Sleek Instant Print Cameras](https://www.trendhunter.com/trends/kodak-printomatic.md) - [Instant Mini Darkroom Cameras](https://www.trendhunter.com/trends/pinsta-instant-camera.md) - [Kid-Friendly Instant Cameras](https://www.trendhunter.com/trends/myfirst-camera-insta-wi.md) - [Rechargeable Instant Print Cameras](https://www.trendhunter.com/trends/kodak-smile.md) - [Creative Manual Instant Cameras](https://www.trendhunter.com/trends/i2.md) - [Nostalgic Computer Graphic Cameras](https://www.trendhunter.com/trends/retrospekt-and-polaroid.md) - [Instant Camera Collections](https://www.trendhunter.com/trends/prinics.md)