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# Glorifying Death
Blood Donors Are Heroes After They Die

By Ayman | Published 2008-06-02 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/adot-be-the-hero
References: [adsoftheworld](http://adsoftheworld.com/media/print/france_adot_the_accident?size=_original)

I have mixed feelings about this ad for **France ADOT** which encourages people to make the [organ donor pledge](https://www.trendhunter.com/trends/mark-of-life). I do fully support the message and I think the art direction is very witty, telling you that "You can be a hero after you die" by showing a young guy on the pavement assuming the flying Superman position after dying in a [car accident](https://www.trendhunter.com/trends/project-yellow-lights-love-story) with the blood oozing from his head.

And yet, that is exactly where my apprehension stems from: the glorification of the death, or making it look *"cool"* by capitalizing on the [popular super hero notion](https://www.trendhunter.com/trends/hero-gum) in such a tragic situation where a young person in his early 20s just lost his life.

The ad was created by CLM BBDO, Boulogne Billancourt, France with creative directors Gilles Fichteberg, Jean-FranÃ§ois Sacco, art director Lucie Vallotton and photographed by CÃ©dric Delsault.

What do you think, do you agree with their art direction?

## Trend Insights (Trend Hunter)

- Score: 1.7/10
- Popularity: 19% | Activity: 24% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print)

## Key Themes

### What's Driving This Trend

- **Glorification of Death:** Opportunities for disruptive innovation in the funeral industry to provide more personalized and compassionate services for grieving families.
- **Heroic Organ Donors:** Potential for disruptive innovation in the healthcare industry to improve organ donation processes and increase awareness through creative advertising campaigns.
- **Superhero Narrative:** Opportunities for disruptive innovation in the entertainment industry to explore and challenge popular superhero tropes, creating meaningful and thought-provoking content.

### Who This Affects Most

- **Funeral Industry:** Disruptive innovation can be leveraged to transform the funeral industry and provide new ways for individuals to commemorate loved ones.
- **Healthcare Industry:** Disruptive innovation can revolutionize organ donation processes, improving efficiency and increasing the number of donors.
- **Entertainment Industry:** Disruptive innovation can be utilized to create unique and engaging storytelling experiences that challenge traditional superhero narratives.

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