# Volcanic Rock Accessories The ASOS Press Show Tells Us Lava is Hot Right Now in Fashion By trendstop.com | Published 2010-04-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/ados-press References: [trendhunter](http://www.trendhunter.com/Trendstop) Chunky, [volcanic rock-inspired jewelry](https://www.trendhunter.com/trends/tuff-pencil-cabinet) was spotted at the [ASOS](https://www.trendhunter.com/trends/asos-inspired-by) press show last week as were the latest nail polishes featuring shades of molten orange and sizzling amber. As the Eyjafjallajokull volcano continues pumping ash into our skies, I feel it’s time to give into this ‘act of God’ and become inspired. This natural wonder could inspire a whole range of products and trends. Think ash-dusted horizons with a fire show of erupting [acid bright highlights](https://www.trendhunter.com/trends/vowels-1). Imagine trickling lava lakes and giant plums of ash amid jagged mountaintops. Take a look at the pictures from the ASOS press show in the gallery above. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 43% | Activity: 35% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Chunky Volcanic Rock Accessories:** Disruptive innovation opportunity: The use of volcanic rock as a material for jewelry and accessories, creating stylish and unique designs that tap into the trend of natural elements and sustainability. - **Molten Orange and Sizzling Amber Nail Polishes:** Disruptive innovation opportunity: Developing nail polishes with shades inspired by volcanic activity, offering a bold and fiery alternative to traditional colors in the beauty industry. - **Ash-dusted Horizons:** Disruptive innovation opportunity: Creating products or experiences that replicate the unique and awe-inspiring visuals of ash-dusted horizons, such as virtual reality tours or immersive art installations. ### Industries Being Reshaped - **Fashion Accessories:** Disruptive innovation opportunity: Exploring the use of unconventional materials, like volcanic rock, in the creation of fashion accessories to create a distinctive and eco-friendly product line. - **Beauty and Cosmetics:** Disruptive innovation opportunity: Introducing nail polishes inspired by volcanic activity to the market, offering a new range of bold and vibrant colors for customers seeking unique and expressive beauty products. - **Tourism and Entertainment:** Disruptive innovation opportunity: Developing innovative and immersive experiences that allow people to witness and interact with the mesmerizing beauty of ash-dusted horizons, providing a unique form of entertainment and education. ## Related on Trend Hunter - [Volcanic Stone Lighting](https://www.trendhunter.com/trends/foscarini-lava-lamps.md) - [Pet-Focused Volcanic Fabrics](https://www.trendhunter.com/trends/volcanic-minerals.md) - [Volcanic Rock Fidget Toys](https://www.trendhunter.com/trends/zenlet-lava-ball.md) - [Volcanic Rock Light Collections](https://www.trendhunter.com/trends/meta-parallel-black-collection.md) - [Volcanic Lighting Installations](https://www.trendhunter.com/trends/lighting-installation.md) - [Volcanically Inspired Coffee Tables](https://www.trendhunter.com/trends/magma-coffee-table.md) - [Volcanic-Themed Light Sculptures](https://www.trendhunter.com/trends/stone-archive.md) - [Hand Carved Cork Furniture](https://www.trendhunter.com/trends/dol-furniture.md) - [Mineral-Exploring Modern Decor Capsules](https://www.trendhunter.com/trends/cosmic-relics.md)